Part One Introduction to International Business 1
Unit 1 Studying International Business—an Introduction 3
Unit 2 International Trade Issues 14
Unit 3 International Investment Flows 26
Unit 4 International Cooperation among Nations（Ⅰ） 39
Unit 5 International Cooperation among Nations（Ⅱ） 55
Unit 6 Balance of Payments Accounts and the International Monetary System 66
Case Study for Part One 82
Part Two Environment of International Business 85
Unit 7 The Cultural Environment of International Business 87
Unit 8 The Political Environment of International Business 99
Unit 9 The Competitive and Technological Environment（Ⅰ） 109
Unit 10 The Competitive and Technological Environment（Ⅱ） 120
Case Study for Part Two 129
Part Three International Business Preparation and Entry 133
Unit 11 Doing Business Ethically and Responsibly 135
Unit 12 Key Players in International Business 145
Unit 13 International Business Research 157
Unit 14 International Business Entry Modes 174
Case Study for Part Three 185
Part Four Management of International Business 189
Unit 15 International Marketing Management（Ⅰ） 191
Unit 16 International Marketing Management（Ⅱ） 207
Unit 17 International Financial Management 222
Unit 18 International Logistics Management（Ⅰ） 235
Unit 19 International Logistics Management（Ⅱ） 245
Unit 20 International Human Resource Management 256
Case Study for Part Four 268
Key to Exercises 271
References 275