Unit One 1
Related Words and Expressions 1
Text A The Firm Helen Keller 2
Text B Beautiful Smile and Love 7
Text C The Flags of Midnight 10
Reading Appreciation Quotations 17
Unit Two 18
Related Words and Expressions 18
Text A Choose Optimism 19
Text B Stop Worrying Now! 26
Text C It's Time to Let Go 29
Reading Appreciation Quotations 36
Unit Three 37
Related Words and Expressions 37
Text A Making Brands Work Around the World 38
Text B Companies Turn to Ethics for Competitive Advantage 44
Text C National Cultures,International Business 47
Reading Appreciation Sunshine Day 56
Unit Four 57
Related Words and Expressions 57
Text A Chinese New Year 58
Text B Thanksgiving 64
Text C New Year Celebrations in the World 67
Reading Appreciation The Sooth Season 75
Unit Five 76
Related Words and Expressions 76
Text A How to Take Your Time 77
Text B The Voices of Time 84
Text C Concepts of Time 88
Reading Appreciation Short Impressions 95
Unit Six 96
Related Words and Expressions 96
Text A A Farewell to Diana 97
Text B Grooming and Personal Hygiene 102
Text G Our Titanic Love Affair 105
Reading Appreciation Quotations 111
Unit Seven 112
Related Words and Expressions 112
Text A The Biotech Century 113
Text B Little Lamb,Who Made Thee 119
Text C The Value of Biodiversity 123
Reading Appreciation Quotations 130
Unit Eight 131
Related Words and Expressions 131
Text A WTO's Basic Principles 132
Text B How to Join the WTO? 138
Text C The WTO Organization Structure 142
Reading Appreciation Proverbs 150
Unit Nine 151
Related Words and Expressions 151
Text A International Trade 153
Text B International Trade(continued) 159
Text C New Forms of International Trade 163
Reading Appreciation Quotations 172
Unit Ten 173
Related Words and Expressions 173
Text A Dating Patterns in the U.S.A 174
Text B Why Manners? 179
Text C Manners Here,Manners There 182
Reading Appreciation Quotations 189
Unit Eleven 190
Related Words and Expressions 190
Text A The Belize Barrier Reef 191
Text B The Throne Hall of Persepolis 197
Text C The Lighthouse of Alexandria 200
Reading Appreciation A Short Story 208
Unit Twelve 209
Related Words and Expressions 209
Text A Horse Racing,Hunting and Equestrianism in Great Britain 210
Text B American Jazz Musician Louis Armstrong 216
Text C A Good Education 220
Reading Appreciation If by Life You Were Deceived 227
Key to Exercises 228