Chapter 1 Welcoming Clients 1
Part A Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 2
Communicative Scene 3 3
Part B Practical Key Sentences 6
Part C Skills of Communication 8
Part D Practice 10
Chapter 2 Seeking Business Opportunity 13
Part A Situational Dialogue 14
Communicative Scene 1 14
Communicative Scene 2 15
Communicative Scene 3 16
Part B Practical Key Sentences 21
Part C Skills of Communication 22
Part D Practice 25
Chapter 3 Making Inquiries 27
Part A Situational Dialogue 28
Communicative Scene 1 28
Communicative Scene 2 29
Communicative Scene 3 30
Part B Practical Key Sentences 35
Part C Skills of Communication 37
Part D Practice 39
Chapter 4 Business Appointment and Arrangement 43
Part A Situational Dialogue 44
Communicative Scene 1 44
Communicative Scene 2 45
Communicative Scene 3 46
Part B Practical Key Sentences 50
Part C Skills of Communication 51
Part D Practice 53
Chapter 5 Offer and Counter Offer 57
Part A Situational Dialogue 58
Communicative Scene 1 58
Communicative Scene 2 59
Communicative Scene 3 59
Part B Practical Key Sentences 62
Part C Skills of Communication 65
Part D Practice 67
Chapter 6 At China Import and Export Fair 69
Part A Situational Dialogue 70
Communicative Scene 1 70
Communicative Scene 2 71
Communicative Scene 3 71
Part B Practical Key Sentences 74
Part C Skills of Communication 76
Part D Practice 78
Chapter 7 Business Visit 81
Part A Situational Dialogue 82
Communicative Scene 1 82
Communicative Scene 2 83
Communicative Scene 3 84
Part B Practical Key Sentences 88
Part C Skills of Communication 89
Part D Practice 91
Chapter 8 Innovative and Power Brand Strategy 95
Part A Situational Dialogue 96
Communicative Scene 1 96
Communicative Scene 2 97
Communicative Scene 3 98
Part B Practical Key Sentences 103
Part C Skills of Communication 105
Part D Practice 107
Chapter 9 Packing and Quality Inspection 111
Part A Situational Dialogue 112
Communicative Scene 1 112
Conmunicative Scene 2 113
Communicative Scene 3 114
Part B Practical Key Sentences 117
Part C Skills of Communication 118
Part D Practice 121
Chapter 10 Acceptance and Orders 125
Part A Situational Dialogue 126
Communicative Scene 1 126
Communicative Scene 2 127
Communicative Scene 3 128
Part B Practical Key Sentences 132
Part C Skills of Communication 133
Part D Practice 136
Chapter 11 Business Telephone Calls 139
Part A Situational Dialogue 140
Communicative Scene 1 140
Communicative Scene 2 141
Communicative Scene 3 141
Part B Practical Key Sentences 144
Part C Skills of Communication 146
Part D Practice 148
Chapter 12 Terms of Payment 151
Part A Situational Dialogue 152
Communicative Scene 1 152
Communicative Scene 2 153
Communicative Scene 3 154
Part B Practical Key Sentences 159
Part C Skills of Communication 161
Part D Practice 162
Chapter 13 Business Negotiation 165
Part A Situational Dialogue 166
Communicative Scene 1 166
Communicative Scene 2 167
Communicative Scene 3 168
Part B Practical Key Sentences 172
Part C Skills of Communication 174
Part D Practice 177
Chapter 14 Sign a Contract 181
Part A Situational Dialogue 182
Communicative Scene 1 182
Communicative Scene 2 183
Communicative Scene 3 184
Part B Practical Key Sentences 188
Part C Skills of Communication 189
Part D Practice 191
Chapter 15 Cargo Delivery 195
Part A Situational Dialogue 196
Communicative Scene 1 196
Communicative Scene 2 196
Communicative Scene 3 197
Part B Practical Key Sentences 201
Part C Skills of Communication 202
Part D Practice 204
Chapter 16 Business Conference 209
Part A Situational Dialogue 210
Communicative Scene 1 210
Communicative Scene 2 211
Communicative Scene 3 212
Part B Practical Key Sentences 216
Part C Skills of Communication 217
Part D Practice 220
Chapter 17 Sales Promotion 223
Part A Situational Dialogue 224
Communicative Scene 1 224
Communicative Scene 2 225
Communicative Scene 3 227
Part B Practical Key Sentences 231
Part C Skills of Communication 233
Part D Practice 234
Chapter 18 Interview 237
Part A Situational Dialogue 238
Communicative Scene 1 238
Commumicative Scene 2 238
Communicative Scene 3 239
Part B Practical Key Sentences 243
Part C Skills of Communication 244
Part D Practice 248
Chapter 19 Complaints 251
Part A Situational Dialogue 252
Communicative Scene 1 252
Communicative Scene 2 252
Communicative Scene 3 253
Communicative Scene 4 254
Part B Practical Key Sentences 258
Part C Skills of Communication 259
Part D Practice 261
Chapter 20 Banquet and Parting 265
Part A Situational Dialogue 266
Communicative Scene 1 266
Communicative Scene 2 268
Communicative Scene 3 268
Part B Practical Key Sentences 271
Part C Skills of Communication 273
Part D Practice 275
Appendix 1 Translation to Situational Dialogues(情景对话参考译文) 278
Appendix 2 Suggested Key to Practice(实践操练参考答案) 324