Unit 1 The Fundamentals of Intemational Trade 1
Unit 2 Exporting 20
Unit 3 International Licensing 41
Unit 4 International Investment 58
Unit 5 Social and Cultural Elements of the World Market Environment 77
Unit 6 Social and Cultural Elements of the World Market Environment(continued) 94
Unit 7 The Balance of Payment 111
Unit 8 Roles of Exchange Rate 128
Unit 9 Managing International Technology Transfer 147
Unit 10 Managing International Technology Transfer(continued) 167
Unit 11 Multinational Accounting Orientation 185
Unit 12 International Finance Management 204
Unit 13 International Finance Management(continued) 225
Unit 14 International Maritime Transportation 244
Unit 15 The Legal Environment of International Marketing 266
Unit 16 The Legal Environment of International Marketing(continued) 284
Answers to the Exercises 301