Unit 1 Corporate Culture 1
Part A Getting Started 1
Part B Listening Tasks 2
Listening 1:About Management Worldwide Ltd 2
Listening 2:About IKEA 2
Listening 3:About IKEA(continued) 5
Listening 4:Briefing on Some Companies' Corporate Culture 6
Part C Video Clip 9
Part D Home Listening:The NEW GE Corporate Culture 9
Unit 2 Interview 11
Part A Getting Started 11
Part B Listening Tasks 13
Listening 1:Dialogue 1 13
Listening 2:Dialogue 2 14
Listening 3:Passage—Making a Good Impression 15
Part C Video Clip 16
Part D Home Listening:Getting an Interview 17
Unit 3 Job and Career 18
Part A Getting Started 18
Part B Listening Tasks 20
Listening 1:Why They Like Their Jobs 20
Listening 2:How They View Their Jobs 21
Part C Video Clip 23
Part D Home Listening:What I Like About My Job 25
Unit 4 Entrepreneurs 27
Part A Getting Started 27
Part B Listening Tasks 29
Listening 1:What Do You Need to Be an Entrepreneur? 29
Listening 2:Emerging Market Pioneer—Jack Ma 31
Part C Video Clip 32
Part D Home Listening:A Radio Interview 36
Unit 5 Making Arrangements 38
Part A Getting Started 38
Part B Listening Tasks 39
Listening 1:Arranging a Conference 39
Listening 2:Confirming Conference Arrangements 41
Listening 3:Arranging for a Business Trip 42
Part C Video Clip 44
Part D Home Listening:Asad's Schedule 45
Unit 6 Business Traveling 46
Part A Getting Started 46
Part B Listening Tasks 46
Listening 1:Security Check;Major Responsibility of a Secretary 47
Listening 2:Checking in to a Hotel 48
Listening 3:Attending a Trade Show 49
Part C Video Clip 51
Part D Home Listening:Welcoming Visitors 53
Unit 7 Business Visit and Entertainment 55
Part A Getting Started 55
Part B Listening Tasks 55
Listening 1:Booking Tickets 55
Listening 2:Arranging a Visit 56
Listening 3:First Visit 60
Part C Video Clip 61
Part D Home Listening:Business Meals and Dining Out 63
Unit 8 Business Meetings 66
Part A Getting Started 66
Part B Listening Tasks 66
Listening 1:A Meeting on Cutting the Budget 68
Listening 2:Arrangement of a Sales Conference 70
Listening 3:A Conference on Carrying out a New Plan 72
Part C Video Clip 74
Part D Home Listening:A Meeting on Solving Problems 75
Unit 9 Presentation 77
Part A Getting Started 77
Part B Listening Tasks 80
Listening 1:Product Presentation 80
Listening 2:First Day at JPC 81
Part C Video Clip 82
Part D Home Listening:Business Knowledge 84
Unit 10 Business Negotiations 86
Part A Getting Started 86
Part B Listening Tasks 87
Listening 1:Negotiation:Getting Started 87
Listening 2:Negotiation:Bargaining 90
Listening 3:Negotiation:Closing the Deal 92
Part C Video Clip:"I Quit"Position in Negotiations 93
Part D Home Listening:An Interview:Negotiation Strategy 94
Unit 11 Advertising and Marketing 96
Part A Getting Started 96
Part B Listening Tasks 98
Listening 1:Analyzing Techniques of Advertising 98
Listening 2:How McDonald's Revolutionized Marketing 30 Years Ago 100
Part C Video Clip 101
Part D Home Listening:Reebok Launches Ad Campaign 104
Unit 12 Solving Problems 106
Part A Getting Started 106
Part B Listening Tasks 107
Listening 1:Delivery Problem 107
Listening 2:Settling Claims 109
Listening 3:Negotiation Tips 111
Part C Video Clip 112
Part D Home Listening:Interview with an Negotiation Expert 114