Unit 1 Form and Structure of A Business Letter 1
Principles of Good Communication 2
The Structure of A Business Letter 5
The Form of A Business Letter 9
Addressing Envelopes 12
Exercises 13
Unit 2 Enquiries ＆ Replies 14
Introduction 15
Specimen Letters 16
Notes 18
Supplementary Reading 23
Exercises 24
Unit 3 Quotations， Firm Offers ＆ Counter O 28
ers 28
Introduction 29
Specimen Letters 30
Notes 35
Supplementary Reading 37
Exercises 38
Unit 4 Orders ＆ Acknowledgements 42
Introduction 43
Specimen Letters 43
Relative Documents 47
Notes 50
Supplementary Reading 51
Exercises 53
Unit 5 Terms of Payment 56
Introduction 57
Specimen Letters 57
Relative Documents 64
Notes 71
Supplementary Reading 73
Exercises 76
Unit 6 Packing 80
Introduction 81
Specimen Letters 81
Relative Documents 84
Notes 85
Supplementary Reading 86
Exercises 88
Unit 7 Transport 91
Introduction 92
Specimen Letters 92
Relative Documents 98
Notes 101
Supplementary Reading 103
Exercises 105
Unit 8 Insurancel 109
Introduction 110
Specimen Letters 110
Relative Documents 113
Notes 116
Supplementary Reading 117
Exercises 119
Unit 9 Complaint， Claim ＆ Settlement 123
Introduction 124
Specimen Letters 125
Notes 129
Supplementary Reading 130
Exercises 131
Unit 10 Agency 136
Introduction 137
Specimen Letters 137
Relative Documents 140
Notes 142
Supplementary Reading 143
Exercises 146
Unit 11 Compensation Trade， Processing ＆ Assembling Trade 149
Introduction 150
Specimen Letters 150
Relative Documents 153
Notes 155
Supplementary Reading 158
Exercises 159
Unit 12 Joint Venture ＆ Tender 162
Introduction 163
Specimen letters 163
Relative Documents 166
Notes 170
Supplementary Reading 171
Exercises 173
Unit 13 Case Study 176
Introduction 177
Specimen Letters 177
Notes 188
Supplementary Reading 188
Exercises 192
Unit 14 International Business Contract 194
Introduction 195
General Principles of Contract Drafting 195
Specimen Letters 196
Relative Documents 200
Notes 203
Supplementary Reading 204
Exercises 210
APPENDIXES 212
参考文献 233