Unit One The Theory of International Trade 1
Section One：Listen and Warm up 1
Section Two：Listen and Make Choices 2
Section Three：Listen and Fill in Blanks 3
Section Four：Listen and Dictate 3
Section Five：Listen and Make Judgments 4
Section Six：Listen and Understand 5
Unit Two World Trade Organization 7
Section One：Listen and Warm up 7
Section Two：Listen and Make Choices 7
Section Three：Listen and Fill in Blanks 8
Section Four：Listen and Dictate 9
Section Five：Listen and Make Judgments 10
Section Six：Listen and Understand 10
Unit Three Marketing 12
Section One：Listen and Warm up 12
Section Two：Listen and Make Choices 12
Section Three：Listen and Fill in Blanks 13
Section Four：Listen and Dictate 14
Section Five：Listen and Make Judgments 14
Section Six：Listen and Understand 15
Unit Four Marketing Mix 17
Section One：Listen and Warm up 17
Section Two：Listen and Make Choices 18
Section Three：Listen and Fill in Blanks 18
Section Four：Listen and Dictate 19
Section Five：Listen and Make Judgments 19
Section Six：Listen and Understand 20
Unit Five Promotion Activities 22
Section One：Listen and Warm up 22
Section Two：Listen and Make Choices 23
Section Three：Listen and Fill in Blanks 23
Section Four：Listen and Dictate 24
Section Five：Listen and Make Judgments 24
Section Six：Listen and Understand 25
Unit Six Brand Strategy 27
Section One：Listen and Warm up 27
Section Two：Listen and Make Choices 28
Section Three：Listen and Fill in Blanks 29
Section Four：Listen and Dictate 30
Section Five：Listen and Make Judgments 30
Section Six：Listen and Understand 31
Unit Seven Business and Managerial Ethics 33
Section One：Listen and Warm up 33
Section Two：Listen and Make Choices 34
Section Three：Listen and Fill in Blanks 35
Section Four：Listen and Dictate 36
Section Five：Listen and Make Judgments 36
Section Six：Listen and Understand 37
Unit Eight Women in Business 39
Section One：Listen and Warm up 39
Section Two：Listen and Make Choices 40
Section Three：Listen and Fill in Blanks 41
Section Four：Listen and Dictate 41
Section Five：Listen and Make Judgments 42
Section Six：Listen and Understand 43
Unit Nine The Stocks 45
Section One：Listen and Warm up 45
Section Two：Listen and Make Choices 46
Section Three：Listen and Fill in Blanks 46
Section Four：Listen and Dictate 47
Section Five：Listen and Make Judgments 47
Section Six：Listen and Understand 48
Unit Ten Business Recession 50
Section One：Listen and Warm up 50
Section Two：Listen and Make Choices 51
Section Three：Listen and Fill in Blanks 51
Section Four：Listen and Dictate 52
Section Five：Listen and Make Judgments 53
Section Six：Listen and Understand 53
Unit Eleven Free Trade and Protectionism 55
Section One：Listen and Warm up 55
Section Two：Listen and Make Choices 56
Section Three：Listen and Fill in Blanks 56
Section Four：Listen and Dictate 57
Section Five：Listen and Make Judgments 58
Section Six：Listen and Understand 59
Unit Twelve Intellectual Property Rights 61
Section One：Listen and Warm up 61
Section Two：Listen and Make Choices 62
Section Three：Listen and Fill in Blanks 62
Section Four：Listen and Dictate 63
Section Five：Listen and Make Judgments 64
Section Six：Listen and Understand 65
Tapescripts 67