Structure of Customer Satisfaction with Service Recovery：A Perspective on Scale Development&Cong Qing，Wang Yumei，Yan Hong 1
A Study on The Relationship of Customer Participation，Trust and Loyalty&Wang Ruyi 14
Estimating Satisfaction Thresholds Using Hierarchical Bayesian Approach&Jin Ying，Su Meng 27
An Integrated Model of Pricing and Advertising of New Products&Nie Jiajia，Xiong Zhongkai 41
The Impact of Context on Variety Seeking in Online Shopping&Yuan Ping，Lin Chenshun，Yu Hongyan，Liu Yanbin 52
Impact of Consumer Behavior on the Power Structure of Manufacturer-Retailer Relationship：A Theoretical Framework and Research Propositions&Zhang Chuang 63
“Humanity”and“Trendiness”：Key Dimensions of and Differences in Brand Personality Evaluation in the Chinese Market&He Jiaxun，Cong Junzi 81
The Impact of Patterns of Brand Extension on the Brand Equity of the Parent Brand&Chai Junwu，Liu Yucheng 93
The Marketing Research Status and Trend in Chinese Mainland：The Content Analysis based on the Paper of JMS Annual Conference of China&Li Dongjin，Wang Dahai 107