UNIT 1 SERVICE 1
PART Ⅰ TEXT 1
Text A What Are Services? 1
Text B Guest Service 7
PART Ⅱ DIALOGUE 10
Dialogue 1 Applying for a Visa 10
Dialogue 2 Booking Tickets 12
PART Ⅱ TOURISM LINK:VISA APPLICATION FORM 14
PART Ⅳ GOOD TO KNOW:TRANSPORTATION TERMS 15
PART Ⅴ EXERCISES 15
UNIT 2 TOURISM 19
PART Ⅰ TEXT 19
Text A Tourism,Good or Bad 19
Text B What Is a Tour Guide 23
PART Ⅱ DIALOGUE 27
Dialogue 1 Changing Foreign Currency 27
Dialogue 2 Taking a Taxi 28
PART Ⅲ TOURISM LINK:INVITATION LETTER 29
PART Ⅳ GOOD TO KNOW:AT THE AIRPORT 30
PART Ⅴ EXERCISES 30
UNIT 3 TRANSPORTATION SERVICE 34
PARTⅠ TEXT 34
Text A Airline Services 34
Text B Greylhound Lines,Inc 39
PART Ⅱ DIALOGUE 43
Dialogue 1 Checking Luggage 43
Dialogue 2 Before Boarding 44
PART Ⅲ TOURISM LINK:CURRICULUM VITAE 45
PART Ⅳ GOOD TO KNOW:BUSINESS SERVICE 46
PART Ⅴ EXERCISES 46
UNIT 4 THE F & B INDUSTRY 51
PART Ⅰ TEXT 51
Text A You Are What You Eat 51
Text B The Chef's Ladder 54
PART Ⅱ DIALOGUE 59
Dialogue 1 Booking a Table 59
Dialogue 2 Having Western Food 61
PART Ⅲ TOURISM LINK:MENU 62
PART Ⅳ GOOD TO KNOW:IN THE RESTAURANT 62
PART Ⅴ EXERCISES 63
ACTIVITY 1 WORKSHOP 1:NEW HEADLINE 67
UNIT 5 TRAVEL SERVICES 69
PART Ⅰ TEXT 69
Text A Tour Operators 69
Text B The Retail Travel Agent 73
PART Ⅱ DIALOGUE 77
Dialogue 1 On the Plane:Captain's Announcement 77
Dialogue 2 On the Plane:Having Meal 78
PART Ⅱ TOURISM LINK:ITINERARY 79
PART Ⅳ GOOD TO KNOW:THE TYPES OF LUGGAGE 80
PART Ⅴ EXERCISES 80
UNIT 6 HOSPITALITY INDUSTRY 84
PART Ⅰ TEXT 84
Text A The History of Hotel Industry 84
Text B Hostel 87
PART Ⅱ DIALOGUE 93
Dialogue 1 Reserving a Room 93
Dialogue 2 Arranging the Luggage 94
PART Ⅲ TOURISM LINK:RESERVATION APPLICATION FORM 95
PART Ⅳ GOOD TO KNOW:MAINTENANCE AND SAFETY 95
PART Ⅴ EXERCISES 96
UNIT 7 EVENT PLANNING 101
PART Ⅰ TEXT 101
Text A Carnival Corporation 101
Text B Security Management in the Convention Center 105
PART Ⅱ DIALOGUE 108
Dialogue 1 Tidying the Room 108
Dialogue 2 Laundry Service 109
PART Ⅲ TOURISMLINK:CONFERENCEANDBANQUET 110
PART Ⅳ GOOD TO KNOW:HOUSEKEEPING 111
PART Ⅴ EXERCISES 111
UNIT 8 TOURIST PRODUCT 117
PART Ⅰ TEXT 117
Text A The Silk Road,from Xi'an to Kashgar 117
Text B Cloisonné 123
PART Ⅱ DIALOGUE 125
Dialogue 1 Seeing a Doctor 125
Dialogue 2 In the Duty Free Shop 126
PART Ⅲ TOURISM LINK:LETTER OF THANKS 127
PART Ⅳ GOOD TO KNOW:CHINESE TRADITIONAL ITEMS 128
PART Ⅴ EXERCISES 128
ACTIVITY 2 SPOT SURVEY AND CLASSROOM PRESENTATION 133
UNIT 9 TOURISM MARKETING 136
PART Ⅰ TEXT 136
Text A Restaurant Public Relationship 136
Text B Accor Launches Backpacker Brand 140
PART Ⅱ DIALOGUE 142
Dialogue 1 My Key Card Doesn't Work 142
Dialogue 2 Tum-down Service 143
PART Ⅱ TOURISM LINK:ARRIVAL/DEPARTURE CARD 145
PART Ⅳ GOOD TO KNOW:CASHIER'S TERMS 145
PART Ⅴ EXERCISES 146
UNIT 10 COMMUNICATION 149
PART Ⅰ TEXT 149
Text A Communication Skills 149
Text B The Concept of“Face"in Chinese-American Interaction 153
PART Ⅱ DIALOGUE 157
Dialogue 1 Lodging a Complaint at a Hotel 157
Dialogue 2 Hold on,please 158
PART Ⅲ TOURISM LINK:BAGGAGE DECLARATION FORM 159
PART Ⅳ GOOD TO KNOW:CHINESE ART 160
PART Ⅴ EXERCISES 160
UNIT 11 TOURISTATTRACTIONS 164
PART Ⅰ TEXT 164
Text A Touring round Banff 164
Text B Disney Empire 170
PART Ⅱ DIALOGUE 175
Dialogue 1 Sights in ChineseCities 175
Dialogue 2 A Trip in Africa 177
PART Ⅲ TOURISM LINK:QUESTIONNAIRE 178
PART Ⅳ GOOD TO KNOW:SWITCHBOARD 179
PART Ⅴ EXERCISES 179
UNIT 12 SPECIAL INTEREST TOURS 183
PART Ⅰ TEXT 183
Text A Virtual Tourism 183
Text B Gambling in Macau 188
PART Ⅱ DIALOGUE 193
Dialogue 1 Renting aCar 193
Dialogue 2 Talking about British Weather 193
PART Ⅲ TOURISM LINK:A TOURCONTRACT 195
PART Ⅳ GOOD TO KNOW:ANCIENTCHINESEARCHITECTURE 198
PART Ⅴ EXERCISES 199
ACTIVITY 3 WORKSHOP 2:THE SKI RESORT 203
UNIT 13 SPORTSAND OUTDOORACTIVITIES 206
PART Ⅰ TEXT 206
Text A Backpacking 206
Text B Sport Tourism 211
PART Ⅱ DIALOGUE 214
Dialogue 1 In the GolfClub 214
Dialogue 2 Hiking in the Mountains 216
PART Ⅲ TOURISM LINK:PASSENGERS'HEALTH DECLARATION 217
PART Ⅳ GOOD TO KNOW:SPORTS ITEMS 218
PART Ⅴ EXERCISES 218
UNIT 14 LEISURE AND RECREATION 223
PART Ⅰ TEXT 223
Text A Elephant Tourism in Laos 223
Text B Cruise 227
PART Ⅱ DIALOGUE 232
Dialogue 1 Hot Springs 232
Dialogue 2 Hairdressing 232
PART Ⅲ TOURISM LINK:TRAVEL AGENT BOOKING FORM 234
PART Ⅳ GOOD TO KNOW:WORLD HERITAGE IN CHINA 235
PART Ⅴ EXERCISES 236
UNIT 15 TOURISM CULTURE 241
PART Ⅰ TEXT 241
Text A On Your Best Behavior 241
Text B Where Religion Is a Religion 245
PART Ⅱ DIALOGUE 249
Dialogue 1 In the Night Club 249
Dialogue 2 In the Fitness Center 251
PART Ⅲ TOURISM LINK:HOW TO COMPLETE AN EMBARKATION CARD 252
PART Ⅳ GOOD TO KNOW:CHINESE DISHES 253
PART Ⅴ EXERCISES 254
UNIT 16 TOURISM SUSTAINABILITY 258
PART Ⅰ TEXT 258
Text A Tourism Development in Cyprus Needs to Be Sustained 258
Text B The Tourist as Target:Direct Victim of Political Instability 259
PART Ⅱ DIALOGUE 264
Dialogue 1 Arranging a Conference 264
Dialogue 2 Booking Facilities and Personnel 266
PART Ⅲ TOURISM LINK:TRAVEL INSURANCE REPORT FORM 267
PART Ⅳ GOOD TO KNOW:TRADITIONAL CHINESE FESTIVALS 268
PART Ⅴ EXERCISES 268
ACTIVITY 4 THEME TRAIL DESIGN FOR ATARGET CITY:USE BOSTON'S FREEDOM TRAIL AS A TEMPLATE 273
Key to the Exercises 274
REFERENCES 291