第一部分 组织结构管理篇 3
1．The Mission of Provigo,Inc.of Canada 3
2．The Case of the MSWD 13
3．Ellen Randall:the Ceiling and the Wall 21
4．FAB Sweets Limited 27
5．The Abraham Rosner Case 35
6．Evergreen Willows 45
7．The New Product Meeting 52
8．Missouri Campus Bitterly Divided Over How to Reallocate Funds 57
9．L.J.Summers Company 70
10．Eagle Airlines 79
11．Westinghouse Gets Respect at Last 90
12．Hausser Food Products Company 104
13．The McDonald's Mystique 117
14．Wal-Mart's Culture Stories 126
15．Ned Norman,Committee Chairman 133
16．The Road to Hell 139
17．A Case of Misunderstanding:Mr.Hart and Mr.Bing 151
18．Refusing a Promotion 157
19．Beta Bureau 162
第二部分 信息系统管理篇 177
1．Issues in Information System 177
2．Redesigns for Quality in Mckesson Drug Company 183
3．Du Pont:Managing Information Technology 189
4．Seagram:Stays on Top 193
5．How Fidelity Manage Other People's Money 198
6．Nestlé's Global Business Strategy and Information System 203
7．Festo's System Aimed Greatest Service and Minimal Stock 214
8．Is a Computerized Information System Necessary? 221
9．Sears—Can Reinvent Itself? 226
10．How to Make a Strategy to Executive Information System 232
11．A Telecommunications Route to Success 239
12．Ensuring Quality with Customer Self-Service 245
13．Time-saving Is Strategy of Restaurant Chain 252
14．Security Pacific Automation Corp.IS:An IS Management Triumph 256
15．Information Refinery of Information Theater 262
16．Douglas Cut Down Costs 266
17．FoxMeyer's Wrong Information Strategy 272
18．Data Warehouse Prescription Pulled Glaxo Through 280
19．The Intranet Comes to Silicon Valley 285
20．How to Help a German Lender with a Relational Database Management System 290
21．Bar Codes—A Strategic Business Tool 294
22．Electronic Commerce 301
23．World Bank Invests in Developing Countries'Internet 311
24．Cuttyhunk Bank:How to Communicate with the Outside 318
25．Unifying Communications in Alaska 325
26．Unity World Operations with Universal Effort 329
27．The Problem of Privacy in the Information Age 335
28．Salomon Treasury Bond Scandal 339
29．Web Technology for Human Resources 344