ChapterⅠ GUIDING THEORIES 1
Unit One What Is Tourism Culture? 2
Unit Two Global Code of Ethics for Tourism 10
Unit Three Québec Declaration on Ecotourism 18
Unit Four Hainan Declaration 27
ChapterⅡ LEADING COUNTRIES IN TOURISM BUSINESS 33
Unit Five Europe 34
Unit Six The Americas 41
Unit Seven Africa 49
Unit Eight The Asia-Pacific Region 55
ChapterⅢ TOURISM ECONOMY AND TOURISM CULTURE 65
Unit Nine Beijing Olympics and Tourism Culture 66
Unit Ten Shanghai Expo and Tourism Business 73
Unit Eleven Cases Studies 78
Unit Twelve Creativity and Innovation in Tourism 85
ChapterⅣ WORLD HERITAGES 93
Unit Thirteen World Natural Heritage 94
Unit Fourteen World Cultural Heritage 101
Unit Fifteen Dual World Heritage 107
Unit Sixteen Intangible Cultural Heritage 113
References 118