Part Ⅰ Interior Design 3
SECTION 1 THE BASICS 3
1.1 An Introduction to Interior Design 3
1.1.1 Basic concepts about interior design 3
1.1.2 To be an interior designer 5
1.2 Basic Principles 6
1.2.1 Layout 6
1.2.2 Proportion and scale 8
1.2.3 Symmetry and balance 9
1.3 Color 12
1.3.1 The color wheel and basics 12
1.3.2 Colors for interior design 14
1.4 Lighting 17
1.4.1 Lighting basics 17
1.4.2 Light sources and lighting scheme 19
1.4.3 Lighting design for different rooms 22
1.5 Plants, Furnishing and Accessories 23
1.5.1 Indoor plants 23
1.5.2 Furnishings 25
1.5.3 Decorative accessories and fine art 27
1.6 Style 28
1.6.1 Suitable factor for style 28
1.6.2 Four traditional styles in history 30
1.6.3 Other styles in history 34
SECTION 2 THE SPECIFIC 38
2.1 Furniture Components 38
2.1.1 Fixed furniture components 38
2.1.2 Movable furniture components 40
2.1.3 Furniture and space 43
2.1.4 Furniture for different rooms 44
2.2 Walls & Ceilings 52
2.2.1 General ideas about walls & ceilings 52
2.2.2 Materials for walls & ceilings 54
2.3 Floorings 57
2.3.1Soft flooring 57
2.3.2Hard flooring 59
2.3.3Flexible flooring 63
2.4 Openings 64
2.4.1 Doors 64
2.4.2 Windows 68
SECTION 3 DESIGN PRESENTATION 71
3.1 Sketches 72
3.2 Professional.Drwings 76
3.3 Perspective Presentations 84
3.4 Other Presentations 89
Bibliography for Part Ⅰ 96
PartⅡ Graphic Design 99
SECTION 1 THE BASICS 99
1.1 An Introduction to Graphic Design 99
1.1.1Definition of graphic design 99
1.1.2History of graphic design 101
1.1.3To be a graphic designer 104
1.1.4Process before your design 107
1.2Graphic Design Elements and Principles 108
1.2.1 Graphic design elements 108
1.2.2 Graphic design principles 114
1.3Color in Graphic Design 120
1.3.1The power of color 120
1.3.2Readability and harmony 123
1.3.3Tricks of using color 125
1.4 Typeface and Page Layout 128
1.4.1 Know about typefaces 128
1.4.2How to choose an effective font 131
1.4.3Decisions, decisions, decisions 134
1.4.4Page layout techniques 136
1.5 Corporate Identity and Logo Design 140
1.5.1 Stand out from the crowd! 140
1.5.2 Logo design （1） 142
1.5.3 Logo design （2） 148
1.5.4 More than a logo: building brand identity 153
1.6 Advertising 155
1.6.1 An overview of advertising 155
1.6.2 Creating advertising 157
1.6.3 Process of developing ad layouts and art 161
1.6.4 Design a successful advertisement 164
1.7 Web Page Design 167
1.7.1 Knowledge before you begin 167
1.7.2 Interface design 170
1.7.3Page design （1） 174
1.7.4 Page design （2） 181
SECTION 2 THE SPECIFIC 185
2.1 Typeface and Page Layout 185
2.1.1 Anatomy of a typeface 185
2.1.2 Size, weight, width, slant and style 186
2.1.3 Typeface family 189
2.1.4 Page layout 193
2.1.5 Alignment 197
2.2 Visual Identity System 201
2.2.1 Primary visual identity 201
2.2.2 Further commercial use of logo 208
2.3 Advertising 215
2.3.1 Elements of a print advertisement 215
2.3.2 Organization of a print advertisement 219
2.3.3 Workflow of graphic advertisement design 225
2.4 Website Elements 227
2.4.1 Home pages 227
2.4.2 Graphics or text? 232
2.4.3 Site guides 239
2.4.4 Other important elements 242
SECTION 3 CASE STUDY OF GRAPHIC DESIGN 247
3.1 Case Study of Cover Design 247
3.2 Cases of Web Page Design 254
3.3 Case Study of Print Advertisement 262
3.4 Cases of Logo Design 278
Bibliography for PartⅡ 287
PartⅢ Product Design 291
SECTION 1 THE BASIC THEORIES 291
1.1 An Introduction to Product Design 291
1.1.1 The defiinition and value of design 291
1.1.2 The design process 293
1.1.3 Design and ergonomics 296
1.1.4 The design with the related skills, materials and technology 300
1.2 Development and Characteristics of Industrial Design 304
1.2.1 The historical development of industrial design 304
1.2.2 Style in product design 307
1.2.3 Design innovation 310
1.2.4 Design education—Bauhaus 312
1.2.5 International famous design awards 314
1.3 Design Management 317
1.3.1 The definition and scope of design management 317
1.3.2 The key points of design management 319
1.3.3 Design strategy 322
1.4 The Future of Design 325
1.4.1 Sustainable design （green design） 325
1.4.2 Future design 328
SECTION 2 DESIGN CLASSCIFICATION AND ILLUSTRATION 331
2.1 Household Appliances 331
2.2 Furniture 338
2.3 Electronic Appliances 343
2.4 Transportation 348
SECTION 3 PROFESSIONAL SKILLS 354
3.1 Engineering Drawing 354
3.1.1 The general description of engineering drawing 354
3.1.2 The orthographic projection 357
3.1.3 Some normal views used in engineering drawing 357
3.1.4 The assembly drawings 358
3.1.5 The exploded drawings 358
3.2 Presentation Techniques 359
3.2.1 The materials and equipment 360
3.2.2 The basic techniques of presentations 363
3.2.3 Rendering 364
3.3 Modeling and Related Skills 369
3.3.1 The general description of modeling 369
3.3.2 The process of making a clay model 372
Bibliography for Part Ⅲ 381