Unit 1 Job Hunting 1
Part Ⅰ Listening and Speaking 2
Part Ⅱ Reading 5
Text A 5 Sure-fire Ways to Mess up a Job Interview 6
Text B Challenging Job Market in China 10
Part Ⅲ Strategies:听力解析 15
Part Ⅳ Applied Writing: Resume(简历) 17
Part Ⅴ Cultural Express: Job Hunting Tips 19
Unit 2 Interesting Jobs 22
Part Ⅰ Listening and Speaking 23
Part Ⅱ Reading 27
Text A Event Planning: Wedding 27
Text B Premarital Counseling 32
Part Ⅲ Strategies:词汇解析 35
Part Ⅳ Applied Writing: Contract(合同) 40
Part Ⅴ Cultural Express: Trying Different Jobs vs.Taking a Long Term Career 43
Unit 3 Business on Campus 46
Part Ⅰ Listening and Speaking 47
Part Ⅱ Reading 50
Text A To Be the Next Millionaire 51
Text B Money Making Schemes 55
Part Ⅲ Strategies:翻译解析 58
Part Ⅳ Applied Writing: Specifications(说明书) 60
Part Ⅴ Cultural Express: Tips on Starting an E-Business 61
Unit 4 Customer Service 64
Part Ⅰ Listening and Speaking 65
Part Ⅱ Reading 69
Text A The Greatest Customer Service Story Ever Told 69
Text B Rules for Good Customer Service 74
Part Ⅲ Strategies: 写作解析 77
Part Ⅳ Applied Writing:Complaint Letter(投诉信) 80
Part Ⅴ Cultural Express:Wal-Mart Business Culture 81
Unit 5 Culture Shock 84
Part Ⅰ Listening and Speaking 85
Part Ⅱ Reading 90
Text A Disney Culture Shock 91
Text B How to Handle Business Culture Shock 96
Part Ⅲ Strategies:阅读解析(一) 100
Part Ⅳ Applied Writing: Welcome Speech/Letter(欢迎词) 107
Part Ⅴ Cultural Express: Cross-Cultural Differences 109
Travel in China 110
Unit 6 Technology and Life 113
Part Ⅰ Listening and Speaking 114
Part Ⅱ Reading 118
Text A How Has Technology Changed Our Lives 118
Text B How did the iPad Change Our Lives? 122
Part Ⅲ Strategies:阅读解析(二) 125
Part Ⅳ Applied Writing:Farewell Speech/Letter(欢送词) 128
Part Ⅴ Cultural Express:What is Intercultural Communication? 130
German or Global? 130
Unit 7 Elite Entrepreneurs 132
Part Ⅰ Listening and Speaking 133
Part Ⅱ Reading 138
Text A Henry Ford—Founder of the Ford Motor Company 139
Text B Huayi Brothers and the New Business of Chinese Blockbusters 144
Part Ⅲ Strategies:阅读解析(三) 148
Part Ⅳ Applied Writing:Advertisement(广告) 149
Part Ⅴ Cultural Express:Microsoft Corporation 152
Unit 8 Failure and Success 154
Part Ⅰ Listening and Speaking 155
Part Ⅱ Reading 159
Text A Looking Back and Looking Forward 159
Text B Love and Loss 163
Part Ⅲ Strategies:阅读解析(四) 167
Part Ⅳ Applied Writing:Memo(备忘录) 169
Part Ⅴ Cultural Express:Apple 170