Part One:Business Writing Principles 10
第一章：商业写作原则 10
Part Two:Letters 10
第二章：书信 10
1. The Structure and Layout of a Letter(书信的结构和格式) 10
(1)The Structure of a Letter(书信的结构) 10
(2)The Layout of a Letter(书信的格式) 15
2. Applications(申请信函) 19
(1) Applications for Jobs(求职信) 19
(2)Applications for Business Trips(申请出差) 25
(3)Applications for Joining the Club(申请加入俱乐部) 26
(4)Applications for Training(申请培训) 28
(5)Applications for Telephones(申请装电话) 30
(6)Applications for Overdraft(申请银行透支) 31
(7)Applications for Visiting an Exhibition(申请参观展览) 32
(8)Applications for Resignation(申请辞职) 33
(9)Useful Expressions(常用套语) 34
3.Invitations(邀请信函) 36
(1)Invitations to Luncheon/Dinner(邀请共进午餐/晚餐) 36
(2)Invitations to Party(邀请参加晚会) 39
(3)Invitations to Travel Together(邀请一同旅行或出差) 41
(4)Invitations to Show(邀请观看表演) 43
(5)Useful Expressions(常用套语) 45
4.Congratulations(祝贺信函) 47
(1)Congratulations on Marriage or Engagement(祝贺结婚或订婚) 47
(2)Congratulations on the Arrival of a Child(祝贺生育) 49
(3)Congratulations on Bithday(祝贺生日) 51
(4)Congratulations on Graduation or Enrollment in University(祝贺毕业或入学) 53
(5)Congratulations on the Change of Residence(祝贺乔迁之喜) 54
(6)Special Festival Greetings(特别节日祝贺) 55
(7)Congratulations on Anniversary(祝贺周年纪念) 56
(8)Congratulations on Promotion(祝贺提升) 60
(9)Congratulations on Success or Reward(祝贺成功或受到奖励) 64
(10)Congratulations on a New Venture(祝贺新业开张) 67
(11)Useful Expressions(常用套语) 69
5.SymPathy and Condolence(慰问及吊唁信函) 70
(1)SymPathy on Illness(慰问病人) 70
(2)SymPathy on Injury(慰问伤者) 73
(3)SymPathy on Disaster or Material Loss(慰问受灾者或财产损失者) 75
(4)SymPathy on Frustration(慰问失意者) 77
(5)Condolence on Death of a Supervisor and a Close Friend(吊唁上司/密友) 79
(6)Condolence on Death of a Colleague(吊唁同事) 81
(7)Condolence on Death of a Business Partner(吊唁商业合作伙伴) 82
(8)Condolence on Death of Relatives(吊唁丧亲) 83
(9) Useful Expressions(常用套语) 84
6.Thanks(感谢信函) 86
(1)Thanks for Gifts(感谢赠送礼品) 86
(2)Thanks for Hospitality(感谢殷勤款待) 89
(3)Thanks for Favour or Help(感谢帮助/照顾) 91
(4)Thanks for Support or Service from Customers and Suppliers(感谢客户的支持与供应商的服务) 93
(5)Thanks for Suggestions from Employees or Customers(感谢雇员或客户的建议) 95
(6)Thanks for Reference and Recomendation(感谢证明和推荐) 99
(7)Thanks for Payment and Order(感谢付款及订货) 101
(8)Useful Expressions(常用套语) 102
7.Introduction(介绍信) 103
(1) To be Presented in Person(随身携带的介绍信) 103
(2) To be Sent by Mail(邮寄的介绍信) 105
(3)Useful Expressions(常用套语) 107
(1)Booking Tickets(订票) 108
8.Booking Tickets or a Hotel Room(订票与租房) 108
(3)Useful Expressions(常用套语) 113
9.Inquiry and Request(咨询和要求信函) 114
(1)Asking for Information(询问信息) 115
(2)Reservation of Hotel Rooms(预订旅馆房间) 119
(2)Asking for Appointments/Meetings(要求约会或询问开会事宜) 123
(3)Asking for Price/Price Reduction(询价及要求减价) 128
(4)Asking for Catalogues and Samples(索取目录及样品) 139
(5)Asking for Payment(要求付款) 144
(6)Asking for Insurance(要求/询问保险) 150
(7)Useful Expressions(常用套语) 154
10.Quotation and Order(报价与订购信函) 157
(1)Quotation(报价信函) 158
(2)Order(订货信) 165
(3)Useful Expressions(常用套语) 178
11. Establishing Business Relations(建立贸易关系信函) 181
(1)Proposing to Have Business Connections(要求商务联系) 181
(2)Requesting Introduction to Obtain Business Connections(要求介绍以建立业务联系) 187
(3)Looking for the Agent(寻求代理) 187
(4)Useful Expressions(常用套语) 189
(1)Ordinary Sales(一般性销售) 191
12.Sales(销售信函) 191
(2)Informing of the Introduction of New Products into the Market(通知新产品上市) 194
(3)Selling New Products with Samples(凭样销售新产品) 195
(4)Selling to an Old Customer(向老客户推销) 196
(5)Selling Products at the Opportunity of Enlargement of the Plant(扩建工厂之际销售产品) 197
(6)Introducing the New Car(介绍新车) 197
(7)Introducing the Company Supplying Various Products(公司介绍及提供各类产品) 198
(8)Selling to an Inactive Customer(向不活跃客户销售) 199
(9)Selling an Educational Course(销售课程) 200
(10)Useful Expressions(常用套语) 202
(1)Complaints Claims(抱怨和索赔信函) 204
13.Complaints, Claims and Settlements(抱怨、索赔和理赔信函) 204
(2)Settlements(理赔信函) 211
(3)Useful Expressions(常用套语) 220
Part Three:Notes,Messages Notices 223
第三章：便条、留言条和通知启事 223
1.Notes and Messages(便条与留言条) 223
(1)Notes Asking for Leave(请假条) 223
(2)Messages(留言条) 226
(2)Merger of Two Companies(公司合并) 233
2.Notices(通知与启事) 233
(1)Lost and Found(失物招领) 233
(3)Opening of a New Branch Office(开设分支办事处) 234
(4)Change of the Company s Name(公司更名通知) 234
(5)Removal Notice(迁址通知) 235
(6)Opening an Exhibition/a Meeting(会议/展览会通知) 236
(7)Invitation for Bids(招标通告) 240
(8)Employing New Staff(招聘启事) 244
1 Cards(卡片) 250
(1)Postcards Cards of Congratulations(明信片及贺卡) 250
第四章：卡片、备忘录、会议记录和日程表 250
Part Four:Cards,Memos,Minutes Schedules 250
(2)Name Cards(名片) 254
(3)Invitation Cards(请柬) 255
2 Memos(备忘录) 258
3 Minutes of Meetings(会议记录) 264
4 Schedules(活动日程表) 266
(1)Expense Forms(费用表格) 269
1.Bills and Forms(单据与表格) 269
Part Five:Bills,Forms Documents 269
第五章：单据、表格和文件 269
(2)Application Forms(申请表格) 274
(3)Forms of Charge(收款单据) 274
(4)Call Reports(用户联络记录) 277
2.Commercial Documents(商业文件/单证) 277
(1)Order Sheets(订单) 277
(2)Aacknowledgement of Order(订购确认书) 277
(3)Shipping Documents(货运单据) 277
(5)Letter of Credit(信用证) 278
(4)Policy(保险单) 278
(6)Contracts(合同) 281
Part Six:Advertisements,Instructions Job Resumes 319
第六章 广告、说明书和履历表 319
1.Advertisements(广告) 319
(1)On Recommending Business Lines Services(业务宣传广告) 319
(2)On Recommending Products(产品广告) 323
2.Instructions(说明书) 327
3.Job Resumes(求职履历表) 333
(1)The Common Form of a Resume(普通简历表格式) 334
(2)Detailed Resumes(详细覆历表) 335
Part Seven:Proposals,Plans,Reports Speeches 346
第七章：提议、计划、报告和致辞 346
1.Proposals(提议) 346
(1)A Proposal Based on Experiences at the Exhibition(基于展示会经验的建议) 347
(2)A Proposal of Adequate Facilities for Washing(对配备充足洗设施的建议) 348
(3)A Proposal of How to Get New Customers(对如何获取新客户的建立) 350
2.Plans(计划) 352
3.Reports(报告) 358
(1) A Yearly Report by a Department Manager(部门经理的年度报告) 359
(2)A Report on an Investigation(调查报告) 363
(3)An Annual Review on Chinese Market(中国市场一年回顾) 365
4.Speeches(会议讲话和致辞) 370
(1)Speeches at Meetings(会议讲话) 370
(2)Speeches(致辞) 373
Part Eight:Telex Fax 376
第八章：电传和传真 376
1.Telex电传 376
2.Fax传真 383
Appendix附录 385