Unit One Earning the ISO 9000 Seal of Approval 1
Unit Two The Man Who Saved Ferrari 11
Unit Three Marketing across Cultures 22
Unit Four Your Claim Is Denied 32
Unit Five Plugging in to E-Commerce 44
Unit Six Do you Have What It Takes 57
Unit Seven The Decade to Come 71
Unit Eight Human Capital 83
Unit Nine Buying and Selling Securities 94
Unit Ten Money 104
Unit Eleven Electronic Purse 117
Unit Twelve Debt 132
Unit Thirteen Here Comes the Euro 146
Unit Fourteen Commodity Agreements 160
Unit Fifteen Dirty Products and Industries 174
Unit Sixteen Shocks on Export Markets Show World Economy Collapsing 188
Unit Seventeen The Capital Inflows Problem 205
Unit Eighteen Monetary Metals 218
Unit Nineteen The Principles of Taxation 230
Unit Twenty The Nature of the Real Estate Market 247
Key to the Exercises 263