Unit 1 Business and Society 1
Unit 2 Forms of Business Ownership 19
Unit 3 Small Business and Franchising 36
Unit 4 Management and Managerial Skills 54
Unit 5 Corporate Culture 72
Unit 6 Production and Operation Management 90
Unit 7 Product and Pricing（Ⅰ） 107
Unit 8 Product and Pricing（Ⅱ） 125
Unit 9 Marketing Fundamentals（Ⅰ） 146
Unit 10 Marketing Fundamentals（Ⅱ） 170