1．do you really need a conference？ 2
1．您真的需要召开会议吗？ 3
reasons for a conference 4
举办会议的理由 5
reasons against a conference 6
introduction 6
不举办会议的理由 7
前言 7
alternative conference media 8
可替代会议的手段 9
setting objectives 10
确定会议目标 11
2．building the budget 24
2．会议预算 25
the fixed costs checklist 26
不变成本一览表 27
the variable costs checklist 36
可变成本一览表 37
contingency budget 38
应急预算 39
budget allocations 40
预算分配 41
3．finding the right venue 44
3．寻找合适的会场 45
matters of timing 46
会议时间的选择 47
venue choices 56
选择会场 57
venue inspection 72
考察会场 73
4．managing creativity 78
go it alone - or get professional help？ 78
独立策划，还是寻求专业帮助？ 79
4．创造性管理 79
the agency brief 88
发给待聘机构情况简介 89
the conference production partnership 100
合议策划的合作关系 101
managing the speakers 108
对演讲者的管理 109
creating a balance 110
创造均衡 111
5．event management and logistics 114
the invitation process 116
5．会议管理及后勤 116
会议邀请 117
travel arrangements 124
旅行安排 125
delegate reception 130
接待会议代表 131
handling the breaks 140
解决休息的问题 141
delegate list management 146
代表资料管理 147
6．accommodating your conference 152
conference capacity 152
会议容量 153
6．会议住宿安排 153
overnight accommodation 162
住宿 163
what is banqueting？ 172
7．food and drink 172
设宴指的是什么？ 173
7．饮食 173
choosing the menus 176
选择菜单 177
beverage events 186
饮用酒水的场合 187
partners to consider 198
8．going abroad 198
可以考虑的合作伙伴 199
8．出国举办会议 199
destination options 206
选择目的地 207
carrying out the research 214
9．what went right，what went wrong 214
9．总结成功与失败的经验 215
进行研究 215
presenting the findings 222
提交调查结果 223
10．the future of conferences 230
10．会议的未来 231
CTI，ISDN and ADSL 232
CTI、ISDN与ADSL 233
conference to change attitudes 238
旨在改变态度的会议 239