Contents 1
Lesson One Life in the Office 1
Lesson Two So Why Buy a Network Computer? 5
Lesson Three What Is a Market? 8
Lesson Four Narrating 13
Lesson Five Bananas 18
Lesson Six The Standard of Living 22
Lesson Seven Bargain Hunters 26
Lesson Eight What You Should Know About Common Stocks 30
Lesson Nine Green Power Proves Most Powerful Choice as Electric Market Celebrates First Anniversary 35
Lesson Ten Insurance Market in China 39
Lesson Eleven Money Fit to Launder 46
Lesson Twelve The Jumbo Stumbles 49
Lesson Thirteen Unemployment 52
Lesson Fourteen Functions of Market Prices 56
Lesson Fifteen MacDonald's Applies the Marketing Concept 61
Lesson Sixteen Trust in People 66
Lesson Seventeen U．S．Seeks Stronger Police Hand Against Computers 71
Lesson Eighteen The Functions of Money 74
Lesson Nineteen Barclays Insurance Services 78
Lesson Twenty Lebanon Imposes Food Laws 84
Lesson Twenty-One Profit,Not Size,Establishes Giants 88
Lesson Twenty-Two Coca-Cola Has Worries at Millstone 92
Lesson Twenty-Three Foreign Firms—Not Business as Usual for Japan 96
Lesson Twenty-Four Nike,from Small Beginnings to World Giant 100
Lesson Twenty-Five Fast Track：Critical to America's Continued Prosperity 106
Lesson Twenty-Six Intellectual Property Protection(Ⅰ) 112
Lesson Twenty-Seven Intellectual Property Protection(Ⅱ) 117
Lesson Twenty-Eight The Setting of Investment Objectives 121
Lesson Twenty-Nine Advertising 128
Lesson Thirty Insurance 133
Lesson Thirty-One Leadership：the Role of the Exemplar 138
Lesson Thirty-Two Budgeting 143
Lesson Thirty-Three Babes with Guns 149
Lesson Thirty-Four Business Success Is Our Cup of Tea 153
Lesson Thirty-Five Pollution and the Common Law 158
Lesson Thirty-Six Stock Market and Social Security 164
Lesson Thirty-Seven General Overview of Life Insurance 169
Lesson Thirty-Eight To Diversify or Not to Diversify(Ⅰ) 175
Lesson Thirty-Nine To Diversify or Not to Diversify(Ⅱ) 181
Lesson Forty Paper Meets Silicon 188
Appendix 1 Answers to Exercises 193
Appendix 2 Glossary 221