Unit 1 1
Part Ⅰ 2
A．EMS Set to Speed up 3
B．Background of DHL WorldWide Express 3
Part Ⅱ 4
A．Introduction of DHL-Sinotrans 5
B．Philosophy of DHL-Sinotrans 5
Part Ⅲ 6
A．DHL Is Facing Fierce Competition 7
B．UPS to Extend Its Delivery Services 8
Part Ⅳ The World of Humor 8
Unit 2 11
Part Ⅰ 12
A．Sales of Real Estate on the Internet 12
B．Try E-headhunters to Look for High-tech Help 13
Part Ⅱ 14
A．A Report on the IT Industry 15
B．China Set to Ward off IT Attacks 16
Part Ⅲ 16
A．A Survey on E-life 17
B．Mail-order Multinationals Prefer Shanghai E-commerce Environment 17
Part Ⅳ The World of Humor 19
Unit 3 21
Part Ⅰ 22
A．Stock 22
B．Stock Market 23
Part Ⅱ 24
A．Stock Value and Indexes 25
B．The Risk Investment 25
Part Ⅲ 26
A．Warren Buffett—Ace Stockpicker 27
B．George Soros—the Man Who Moves Market 27
Part Ⅳ The World of Humor 28
Unit 4 29
Part Ⅰ 30
A．Stock Exchange 30
B．Bull Positions and Bear Positions 31
Part Ⅱ 32
A．Marketing Securities 32
B．Securities Risks 33
Part Ⅲ 34
A．How to Start an Investment 34
B．What Make Price Change? 35
Part Ⅳ The World of Humor 35
Unit 5 37
Part Ⅰ 38
A．If Something Unexpected Sometimes Occurs 38
B．Insurance Is a Necessity 38
Part Ⅱ 39
A．Insurance Plans 39
B．Questions to Expect When Applying for Insurance 40
Part Ⅲ 41
A．Insurance Companies in the United States 41
B．A Case of Salvors Demanded Security 42
Part Ⅳ The World of Humor 43
Unit 6 45
Part Ⅰ 46
A．Life Insuronce Basics 46
B．Property and Casualty Insurance Companies 46
Part Ⅱ 47
A．Screen Out Good Insurance Risks from Poor Ones 47
B．Health Insurance 47
Part Ⅲ 48
A．How Our Company Manages the Market 48
B．Federal Deposit Insurance Corporation 49
Part Ⅳ The World of Humor 50
Unit 7 51
Part Ⅰ 52
A．Financial Market 52
B．Online Financiers 52
Part Ⅱ 53
A．The Problem of Inflation 53
B．Shanghai's Financial Industry 54
C．Dollars in the World Market 54
Part Ⅲ 55
A．Bank Cards' Status Show Growing Trend Among Customers 56
B．Evolution of Renminbi Exchange Rate Regime 57
Part Ⅳ The World of Humor 57
Unit 8 59
Part Ⅰ 60
A．Foreign Investment(1) 61
B．Foreign Investment(2) 62
Part Ⅱ 62
A．Investment Wisdom from Warren Buffet 63
B．Investment Environment 64
Part Ⅲ 64
A．Establishing Joint Ventures 65
B．Preferential Policies 65
Part Ⅳ The World of Humor 66
Test 1 67
Part Ⅰ 68
Part Ⅱ 69
Part Ⅲ 70
Part Ⅳ 71
Part Ⅴ 71
Unit 9 73
Part Ⅰ 74
A．Physical Distribution 74
B．Physical Distribution Management(PDM) 75
Part Ⅱ 76
A．Ocean Freight and Air Freight 76
B．Containerization 77
Part Ⅲ 78
A．Mode of Transportation 78
B．Shipping Goods 79
Part Ⅳ The World of Humor 80
Unit 10 81
Part Ⅰ 82
A．World's Richest Billionaires 83
B．Interview with Bill Gates 83
Part Ⅱ 84
A．Stock Market's Miracle Man 84
B．Seeking the Gold Apple 85
Part Ⅲ 85
A．Good Style,Good Attitude 86
B．A Tale of Shanghai's"Aufo Doctor" 86
Part Ⅳ The World of Humor 87
Unit 11 89
Part Ⅰ 90
A．The Importance of Export Trade 90
B．What Is Exporting? 91
Part Ⅱ 91
A．Export Market Research 92
B．Variables in Marketing 93
Part Ⅲ 94
A．Exporting Procedures(1) 94
B．Exporting Procedures(2) 95
Part Ⅳ The World of Humor 96
Unit 12 97
Part Ⅰ 98
A．Some Special Terms in Export Trade 98
B．Importance of Export Pricing 99
Part Ⅱ 100
A．Setting Export Prices—Cost Considerations 100
B．Prices for Private Plates up at Auction 101
Part Ⅲ 102
A．Business Inquiries(1) 102
B．Business Inquiries(2) 103
C．Business Inquiries(3) 103
Part Ⅳ The World of Humor 104
Unit 13 105
Part Ⅰ 106
A．Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status 106
B．Hunting down the unfaithful 107
Part Ⅱ 108
A．Remittance Business Grows 108
B．Arbitration Thrives in China 109
Part Ⅲ 110
A．New Firm Sells Bargains 110
B．Clubs Teach Kids Investment 111
Part Ⅳ The World of Humor 112
Unit 14 113
Part Ⅰ 114
A．Promotion Strategies 115
B．A Promoting Project 115
Part Ⅱ 116
A．Giving Business Presentations(Ⅰ) 117
B．Giving Business Presentations(Ⅱ) 117
Part Ⅲ 118
A．A Sales Presentation(Ⅰ) 119
B．A Sales Presentation(Ⅱ) 120
Part Ⅳ The World of Humor 121
Unit 15 123
Part Ⅰ 124
A．Cross-cultural Negotiations 125
B．The Concept of"Face" 125
Part Ⅱ 126
A．Cross-cultural Negotiating Tips 127
B．Different Negotiating Styles 128
Part Ⅲ 129
A．Negotiating in Japan 130
B．A Negotiation 131
Part Ⅳ The World of Humor 132
Test 2 133
Part Ⅰ 134
Part Ⅱ 135
Part Ⅲ 135
Part Ⅳ 136
Part Ⅴ 137
Words List 138