UNIT ONE 1
1.Who's in Charge of the English Language? 1
2.Euphemisms 22
UNIT TWO 44
3.The Insufficiency of Honesty 44
4.The Catbird Seat 61
UNIT THREE 86
5.The Coercive Power of Drugs in Sports 86
6.Banning Drugs in Sports:A Skeptical View 107
UNIT FOUR 127
7.The Hidden Persuaders 127
8.The Social Responsibility of Business 142
UNIT FIVE 163
9.Our Titanic Love Affair 163
10.Confessions of a Female Chauvinist Sow 189
UNIT SIX 208
11.Consumer Socialization 208
12.Green Consuming in Perspective 228
UNIT SEVEN 248
13.Ingredients of the“Success-Type”Personality 248
14.The Virtues of Ambition 273
UNIT EIGHT 289
15.Predictable Crises of Adulthood 289
16.Why Don't We Complain? 312
UNIT NINE 329
17.How Far Should We Push Mother Nature? 329
18.Will We Follow the Sheep? 355
UNIT TEN 374
19.The Make-Believe Media 374
20.Celebrity Journalists 391
KEY 417