Ⅰ Goals for Studying Rhetoric 1
Ⅱ The Three Aesthetic Criteria in English Rhetoric 18
Ⅲ The Three Levels of Rhetorical Operations(A)：Selecting Words and Phrases 38
Ⅳ The Three Levels of Rhetorical Operations(B)：Seeking Sentence Variety 52
Ⅴ The Three Levels of Rhetorical Operations(C)：Writing a Paragraph and Arranging Paragraphs into a Complete Text 66
Ⅵ Meanings of Words：A Multifaceted Notion 82
Ⅶ Denotation and Connotation 97
Ⅷ Generalization and Specification 108
Ⅸ Economy and Clarity 121
Ⅹ Accuracy and Vagueness 136
Ⅺ Unity and Coherence 151
Ⅻ The Literal Use and Figurative Use of Language 165
ⅩⅢ Propriety and Creativity 181
ⅩⅣ Keys to the Exercises 196
ⅩⅤ Index 220
ⅩⅥ Bibliography 227