Chapter 1:UNDERSTANDING CULTURAL DIFFERENC ES 1
Chapter 2:BASIC CULTURAL TYPES 14
Chapter 3:THE IMPACT OF CULTURE 26
Chapter 4:THE GLOBALIZATION OF BUSIN ESSS 37
Chapter 5:CUSTOMS ETIQUETTE AND PROTOCOL 47
Chapter 6: COMMUNICATING ACROSS CULTURES 67
Chapter 7 NON-VERBAL COMMUNICATION 77
Chapter 8:WRITTEN COMMUNICATION 101
Chapter 9:CULTURAL LANDMINES FOR WOMEN 110
Chapter 10:GIFT GIVING 121
Chapter 11:HUMOR ACROSS CULTURES 130
Chapter 12:CROSS-CULTURAL MEETINGS 134
Chapter 13:CROSS-CULTURAL NEGOTIATIONS 142
Chapter 14:CORPORATE CULTURE 148
Chapter 15:CORPORATE ETHICS 154
Chapter 16:TH E CROSS-CU LTURAL TEAM 160
Chapter 17:CROSS-CU LTURAL MARKETING 167
Chapter 18:CROSS-CULTURAL CONSULTANTS 175
Chapter 19:G LOSSARY 178
Chapter 20:RESOURCES 182
Chapter 21:BOOKS 185