Unit 1 1
Text A The Pleasure of Reading 1
Information Related to the Text 1
Key to Exercises 3
Chinese Translation of Text A 5
Text B Scarcity and Efficiency: the Twin Themes of Economics 6
Information Related to the Text 6
Key to Exercises 7
Chinese Translation of Text B 8
Unit 2 10
Text A Mother s Day 10
Information Related to the Text 10
Key to Exercises 15
Chinese Translation of Text A 17
Text B Speculative Transactions 18
Information Related to the Text 18
Key to Exercises 19
Chinese Translation of Text B 20
Unit 3 23
Text A Library Accident 23
Key to Exercises 23
Chinese Translation of Text A 25
Text B Getting Your Money Back 26
Key to Exercises 26
Chinese Translation of Text B 28
Unit 4 30
Text A Michael Jordan 30
Information Related to the Text 30
Key to Exercises 32
Chinese Translation of Text A 34
Text B Personal Financial Strategies 36
Information Related to the Text 36
Key to Exercises 38
Chinese Translation of Text B 38
Unit 5 41
Text A American s Love for Music 41
Information Related to the Text 41
Key to Exercises 44
Chinese Translation of Text A 47
Text B The World Bank 48
Information Related to the Text 48
Key to Exercises 50
Chinese Translation of Text B 52
Unit 6 55
Text A Advertising: The Selling of a Product 55
Key to Exercises 55
Chinese Translation of Text A 58
Text B The Promotion Mix 59
Key to Exercises 59
Chinese Translation of Text B 61
Unit 7 64
Text A She Lives Fairly Well 64
Key to Exercises 64
Chinese Translation of Text A 66
Text B Creating New Market Space 67
Key to Exercises 67
Chinese Translation of Text B 70
Unit 8 72
Text A The Joys of Working at Home 72
Key to Exercises 72
Chinese Translation of Text A 74
Text B The Credit Card Economy 76
Information Related to the Text 76
Key to Exercises 77
Chinese Translation of Text B 79
Uint 9 81
Text A Hey,Take It Easy... 81
Information Related to the Text 81
Key to Exercises 83
Chinese Translation of Text A 85
Text B Some Basic Concepts and the Accounting Model 87
Information Related to the Text 87
Key to Exercises 88
Chinese Translation of Text B 90
Unit 10 93
Text A Don t Be Afraid of Your Computer 93
Information Related to the Text 93
Key to Exercises 96
Chinese Translation of Text A 97
Text B The Four Wheels of Growth 100
Information Related to the Text 100
Key to Exercises 105
Chinese Translation of Text B 106