前言页 1
Lesson one 1
Text: The History of Computer 1
New Words 2
Grammar 4
Exercises 5
Reading Material: What is a Computer in General? 6
Lesson Two 10
Text: Computer Hardware 10
New Words 12
Grammar 14
Exercises 16
Reading Material: What is CPU? 17
Lesson Three 21
Text: Origins of the Internet 21
New Words 22
Grammar 25
Exercises 26
Reading Material: The Information Super-highway: From Expectation to Realization 28
Lesson Four 31
Text: An Overview of the World Wide Web 31
New Words 32
Grammar 35
Exercises 37
Reading Material: Why is Java Hot? 38
Lesson Five 43
Text: Browsers 43
New Words 44
Grammar 47
Exercises 48
Reading Material: What Browsers do You Use? 50
Text: Marketing in a Nutshell and the Marketing Mix 53
Lesson Six 53
New Words 55
Grammar 57
Exercises 58
Reading Material: Field Research 59
Lesson Seven 62
Text: Exporting and Export Procedures 62
New Words 63
Grammar 65
Exercises 66
Reading Material: Packaging 67
Lesson Eight 70
Text: The Three Important Terms of Delivery 70
New Words 73
Grammar 74
Exercises 76
Reading Material: What Concerns the Interests of Both Seller and Buyer? 77
Lesson Nine 80
Text: Business Contract 80
New Words 81
Grammar 83
Exercises 84
Reading Material: Printed Short Forms and Detailed Contracts 85
Lesson Ten 87
Text: Export Documentation 87
New Words 88
Grammar 90
Exercises 91
Reading Material: Bill of Lading 92
Lesson Eleven 95
Text: What is Electronic Commerce? 95
New Words 96
Grammar 98
Exercises 100
Reading Material: Electronic Data Interchange 101
Lesson Twelve 104
Text: Business to Business 104
New Words 105
Grammar 107
Exercises 108
Reading Material: Rival Net Titans from B2B Think Tank 110
Lesson Thirteen 113
Text: Electronic Checks: The Best of Both Worlds 113
New Words 114
Grammar 116
Exercises 117
Reading Material: Glossary of Electronic Check （Ⅰ） 119
Lesson Fourteen 122
Text: Financial Service Markup Language and Digital Signature 122
New Words 123
Grammar 125
Exercises 126
Reading Material: Glossary of Electronic Check （Ⅱ） 128
Lesson Fifteen 130
Text: What does E-Signature Mean for you? 130
New Words 131
Grammar 133
Exercises 134
Reading Material: B2B E-commerce Still Immature, But Growing Quickly 135
Lesson Sixteen 138
Text: What is E-mail? 138
New Words 139
Grammar 142
Exercises 143
Reading Material: The E in E-mail Stands for Evidence 144
Text: Essentials of Business Letter-writing 147
Lesson Seventeen 147
New Words 151
Grammar 153
Exercises 154
Lesson Eighteen 156
Text: Establishment of Business Relations, Enquiries and Offers 156
New Words 157
Grammar 159
Exercises 160
Reading Material: Business Letters 162
Lesson Nineteen 166
Text: Orders and Payment 166
New Words 167
Grammar 170
Exercises 172
Reading Material: Business Letters 173
Text: Shipment and Claims 176
Lesson Twenty 176
New Words 177
Grammar 179
Exercises 182
Reading Material: Business Letters 183
Lesson Twenty- One 186
Text: Telex 186
New Words 188
Grammar 189
Exercises 192
Reading Material: Business Letter 193
Appendix 195
Part A 195
Part B 213
Bibliography 228