Chapter One：Business Letters in Tourism 1
1.Features of practical English writing 1
2.Principles of practical writing 2
3.Business letter and private letter 4
4.Practical writing 8
Chapter Two：Contracts and Agreements in Tourism 27
1.Agreement in tourism 28
2.Contract in tourism 34
3.Practical writing 38
Chapter Three：Itinerary 45
1.The make up of an itinerary 45
2.How to write an itinerary 46
3.Practical writing 46
Chapter Four：Fax and e-mail 62
1.Types of Correspondesce 62
2.Fax 66
3.E-mail 68
Chapter Five：Speeches 73
1.Structure of speeches 73
2.Styles of speeches 73
3.Practical writing 74
Chapter Six：Advertising 83
1.The goal of AD 83
2.The elements of AD 83
3.Copy of AD 83
4.Practical writing 88
Chapter Seven：Publicity 106
1.Destination countries 107
2.Destination cities 114
3.Tourist attraction 117
4.Tourist operation 120
Chapter Eight：Notice and Announcement 125
1.Notice 125
2.Announcement 128
3.Practical writing 132
Chapter Nine：Forms in tourism 143
References 168