Chapter One Business Plan 1
Chapter Two Forms of Business Ownership 23
Chapter Three Strategic Management 37
Chapter Four Marketing 55
Chapter Five Product Development 75
Chapter Six Pricing 93
Chapter Seven Promotion 113
Chapter Eight Distribution 131
Chapter Nine Organizational Structure 147
Chapter Ten Corporate Financing 163
Chapter Eleven Accounting and Financial Analysis 177
Chapter Twelve Motivating，Satisfying and Leading Employees 193
Chapter Thirteen Market， Supply and Demand 211
Chapter Fourteen Money and Banking 229
Chapter Fifteen International Business 247
Chapter Sixteen Balance of Payment 263
参考文献 279