Chapter 1 Introduction 1
Text 1 Logistics 2
Text 2 The “L” in Logistics Stands for Location 7
Text 3 Five Minutes with Emirates Air’s Peter Sedgley 10
Chapter 2 Brochures and Publicity Materials 15
Text 1 Yantian International Container Terminals 16
Text 2 DHL-Sinotrans 18
Chapter 3 Win-Win Negotiation 25
Text 1 Winner of Negotiation 26
Text 2 How to Deal with a Negotiation 29
Chapter 4 Cold Chain Logistic 35
Text 1 What is a Cold Chain？ 36
Text 2 Cold Chain Management 39
Chapter 5 Transportation 47
Text 1 Modes of Transportation 48
Text 2 Transport Rationalization 51
Chapter 6 Supply Chain 57
Text 1 Concept of Supply Chain 58
Text 2 Global Supply-chain Finance 60
Chapter 7 Logistical Operations 65
Text 1 Logistic Operations Management 66
Text 2 What Do Operations and Supply Chain Managers Do？ 70
Chapter 8 Quality Management 77
Text 1 Quality from the Customer’s Perspective 78
Text 2 Quality from the Producer’s Perspective 81
参考文献 87