Unit One 2
Leading In and Exploring the Topic 2
Section AText A: I Am Home 4
Section BText B: The Edge 13
Section CPractical Writing: Writing E-mail Messages 19
Unit Two 24
Leading In and Exploring the Topic 24
Section AText A: Advertising 26
Section BText B: The Advertising Sell 36
Section CPractical Writing: Understanding and Writing “Help Wanted” Ads 44
Unit Three 48
Leading In and Exploring the Topic 48
Section A Text A: Life Is Full of Choices 50
Section B Text B: The Accident 59
Section C Practical Writing: Placing Orders 66
Unit Fowr 73
Leading In and Exploring the Topic 73
Section A Text A: A Definining Moment 75
Section B Text B: Have a Little Faith 84
Section C Practical Writing: Filling In Invoices 90
Unit Five 94
Leading In and Exploring the Topic 94
Section A Text A: Naming Customs 96
Section B Text B: Do You Speak My Language? 107
Section C Practical Writing: Revision 114
Unit Six 118
Leading In and Exploring the Topic 118
Section A Text A: Cyberdating: Romance in Cyberspace 120
Section B Text B: Meeting E-relations in the Real World Is a Trip 130
Section C Practical Writing: Writing Business Letters (1) 137
Unit Seven 141
Leading In and Exploring the Topic 141
Section A Text A: Six Keys to Success 143
Section B Text B: Dell Boy Made Good 154
Section C Practical Writing: Writing Business Letters (2) 161
Unit Eight 166
Leading In and Exploring the Topic 166
Section A Text A: Winners, Losers or Just Kids 168
Section BText B: How to Plan Your Career 179
Section CPractical Writing: Understanding and Writing Company Descriptions 185
unit Nine 188
Leading In and Exploring the Topic 188
Section AText A: Couple Finds Being “Two of a Kind” Is a Recipe for Happiness 190
Section B Text B: Business Partners 199
Section CPractical Writing: Understanding and Writing Product Descriptions 206
Unit Ten 210
Leading ln and Exploring the Topic 210
Section AText A: The Machine That Knows Your Face 212
Section BText B: All Play and No Work 222
Section CPractical Writing: Revision 228
Glossary 231