Unit 1 Company and Corporate Missions 1
Unit 2 People and Market:Population and Economy 27
Unit 3 Consumer Behavior 51
Unit 4 Competition vs.Corporation 75
Unit 5 New Technology:Internet and Companies 109
Unit 6 Money Matters 131
Unit 7 Trade Matters 153
Unit 8 Brand and Branding 177
Unit 9 Promotional Issues 197
Unit 10 Legal Issues 225
Unit 11 Logistics:Distribution and Value Chain 255
Unit 12 Cross-Cultural Communication 281
Key to Exercises 303