Reading Materials 1
Lesson One The History of EDI 1
Lesson Two What is Electronic Commerce? 7
Lesson Three Understanding the World Wide Web 12
Lesson Four What Are Communication Networks? 24
Lesson Five PKI Public Key Encryption and Digital Signature 38
Lesson Six Payments on Internet 48
Lesson Seven E-commerce Web Site Design:Strategies and Models 59
Lesson Eight How to Build a Website 71
Writing 80
Unit One Establishing Business Relations 80
Unit Two Enquiries 85
Unit Three Offer 89
Unit Four Counteroffer 94
Unit Five Acceptance 98
Unit Six Web Advertisement Writing 102
Unit Seven E-commerce Business Plan Writing 109
Listening 114
Listening One Big day for baidu com 114
Listening Two China Profiles:Jack Ma,Internet CEO 116
Listening Three Alibaba Acquires Yahoo China 119
Listening Four Google's New Message Service Includes Voice 122
Listening Five Transition Seen from Hacker Posturing to Criminality 124
Listening Six Computer Viruses 126
Listening Seven ebay Buys Net Phone Provider Skype 131
Listening Eight Internet Bus 133
Listening Nine Bloggers Creating Networks 135
Listening Ten Reviewing New Windows Operating System 138
Appendix Ⅰ 参考译文 140
Appendix Ⅱ 参考答案 183