Part One Asia and Oceania 1
Chapter 1 East Asia 2
Chapter 2 Southeast Asia 18
Chapter 3 South Asia 23
Chapter 4 West Asia 29
Chapter 5 Oceania 34
Chapter 6 APEC 38
Part Two Americas 42
Chapter 1 North America 43
Chapter 2 US Financial Crisis 48
Chapter 3 Canada 63
Chapter 4 South America 68
Part Three Europe 71
Chapter 1 South Europe 72
Chapter 2 West Europe 82
Chapter 3 Middle Europe 91
Chapter 4 North Europe 99
Chapter 5 East Europe 105
Chapter 6 European Union 109
Part Four Africa 112
Chapter 1 North Africa 113
Chapter 2 East Africa 118
Chapter 3 The West and Central Africa 122
Chapter 4 South Africa 127
Chapter 5 China and Africa 131
Chapter 6 African Business 134
Part Five WTO 138
Chapter 1 WTO 139
Chapter 2 Principles 144
Chapter 3 WTO and China 149
Chapter 4 WTO and US 152
Chapter 5 WTO and EU 157
Part Six International Marketing 161
Chapter 1 Introduction 162
Chapter 2 Marketing Strategy 166
Chapter 3 Cases of International Marketing 174
Part Seven Multinational Management 183
Chapter 1 Corporate Social Responsibility 184
Chapter 2 Approach to Managing 189
Chapter 3 Cases of Multinational Management 194
Part Eight Economic Globalization 203
Chapter 1 Economic Integration and Globalization 204
Chapter 2 Dimensions of Globalization 213
Chapter 3 Institutional Arrangements 218
Chapter 4 External Economic Growth in China 221