LESSON ONEReading The Travel and Tourism Industry 1
Further Reading Thomas Cook 8
Oral English Practice: Welcoming 11
LESSON TWOReading Transportation 14
Further Reading The Car Rental Business 20
Oral English Practice: Sightseeing on the Way 23
LESSON THREEReading Tours 28
Further Reading Sales 38
Oral English Practice: Checking in and Checking out 41
LESSON FOURReading Travel and Tourism Marketing 46
Further Reading “Off-peak” Tourism Operation 56
Oral English Practice: Tourism Marketing 59
LESSON FIVEReading Hotel and Motels 63
Further Reading Complaints 71
Oral English Practice: Reception 74
LESSON SIXReading The Rooms Division 77
Further Reading A Hotel Concierge 85
Oral English Practice: Housekeeping 87
LESSON SEVENReading Food Service 91
Further Reading Chinese Cuisine 97
Oral English Practice: In the Restaurant 100
LESSON EIGHTReading Hotel Chains 104
Further Reading J. Willard Marriott, Sr. 111
Oral English Practice: Hotel Service 113
LESSON NINEReading Travel Distribution Channels 117
Further Reading A Travel Agent 124
Oral English Practice: Booking Tickets 126
LESSON TENReading The Travel Agency as Intermediary 130
Further Reading Outside Sales Representative 137
Oral English Practice: The Travel Agency as Intermediary 139
LESSON ELEVENReading Types of Travel Agencies 142
Further Reading Solutions to the Travel Agency Problem 149
Oral English Practice:LESSON TWELVEReading The Package Tour 155
Further Reading Tour Guide 162
Oral English Practice: The Package Tour 167
LESSON THIRTEENReading The Ingredients of a Tour 171
Further Reading The Best Tour of China 179
Oral English Practice: Itinerary 182
LESSON FOURTEENReading Entertainment 186
Further Reading Chinese Festivals 194
Oral English Practice: Tour in the Scenic Spots 197
LESSON FIFTEENReading Resume 202
Further Reading Resume 210
Oral English Practice: Applying for a Job 212
LESSON SIXTEENReading Interviewing 216
Further Reading Letter of Application 223
Oral English Practice: Interviewing 226
GLOSSARY 231
APPENDIXES 252
REFERENCE 284