Unit 1 An Introduction to Business English 1
Unit 2 Business Basics 10
Unit 3 Making Yellow Page Advertising Work for Your Business 18
Unit 4 Major Methods of Advertising and Promotion 31
Unit 5 Advertising s No Joke,Take Care with the Laughs 42
Unit 6 Settling out of Court 48
Unit 7 Why You Should Use Written Contracts 58
Unit 8 Do You Know What Business You Are in? 66
Unit 9 12-Step Foolproof Sales Letter Template 75
Unit 10 Internet Marketing for Local Small Businesses 89
Unit 11 Meeting the Information Needs of Marketing Today 97
Unit 12 Membership Marketing 104
Unit 13 Community-Based Street Marketing for Small Businesses 113
Unit 14 Make Money with Other People s Customers 123
Unit 15 Differentiate or Die:Your Unique Selling Proposition 131
Unit 16 Telephone Success Strategies for Businesses 138
Unit 17 Getting the Most out of Trade Shows 148
Unit 18 Ways for Successful Presentation 160
Unit 19 Work Skills 173
Unit 20 Interviewing Information 190