CONTENTS 1
UNIT FIVE 1
CHAPTER 19 The World Trade Organization 3
UNIT SIX 21
CHAPTER 20 What is Exporting 23
CHAPTER 21 Export Procedure 42
CHAPTER 22 Export Product 59
CHAPTER 23 Export Marketing 77
CHAPTER 24 Export Marking 98
CHAPTER 25 Export Communications 118
CHAPTER 26 Export Documentation 135
CHAPTER 27 Export Contract 154
CHAPTER 28 Export Pricing 171
UNIT SEVEN 189
CHAPTER 29 Money 191
CHAPTER 30 The Story of Banking 205
CHAPTER 31 Documentary Collection 221
CHAPTER 32 Documentary Credit 237
UNIT EIGHT 253
CHAPTER 33 The Story of Transport 255
CHAPTER 34 Ocean Freight 271
CHAPTER 35 Air Transport 285
CHAPTER 36 The Story of Insurance 301