CONTENT 11
01 ABOUT ME＞＞ 11
02 DESIGN PHILOSOPHY＞＞ 18
Ideation Process 20
Thinking Process 21
Redefine Problems 21
Zoom In Zoom Out 22
Noun Is Tricky 24
Concept Generation 25
Techniques for Producing Ideas 26
Design Core 28
Design 29
Concept 29
Big Idea 29
Concept Design 30
Concept Big Idea 30
Innovation-Concept-Big Idea-Design 31
03 DESIGN METHOD＞＞ 32
General Design Process 34
Design Process 40
Product Photos 66
04 SKETCH＞＞ 76
Ideation Sketch 78
Concept Sketch 118
Story Board 188
Exploded View 206