ContentsUnit 1 Essentials of Business 1
Reading Ⅰ The Nature of Business 2
Reading Ⅱ Trading 14
Extended Activities 20
Phonetic Drills:Front Vowels（前元音） 20
Function and Structure:Meeting People 22
Practical Reading:Timetable 25
Additional Vocabulary 26
Business World:Fortune Global Forum 27
Humor Time 28
Unit 2 Marketing 29
Reading Ⅰ Marketing and Promotion 30
Reading Ⅱ Markets,Demand and Supply 41
Extended Activities 49
Phonetic Drills:Central Vowels（中位元音） 49
Function and Structure:Introducing People 51
Practical Reading:Price List 53
Additional Vocabulary 54
Business World:The Marketing Mix（营销策略） 55
Humor Time 56
Unit 3 Career 57
Reading Ⅰ The Modern Servant—Nanny 58
Reading Ⅱ The Gardener 70
Extended Activities 79
Phonetic Drills:Back Vowels（后位元音） 79
Function and Structure:Expressing and Responding to Thanks 81
Practical Reading:Business Cards 83
Additional Vocabulary 85
Business World:What Does an Employer Do？ 87
Humor Time 87
Unit 4 Jobs and Occupations 89
Reading Ⅰ Personal Progress and Job-hopping 90
Reading Ⅱ Branson's New Route to More Jobs 101
Extended Activities 110
Phonetic Drills:Closing Diphthongs（合口双元音） 110
Function and Structure:Describe One's Occupation 114
Practical Reading:Job Advertisement 117
Business World:The Most Promising Jobs in the 21st Century 120
Additional Vocabulary 120
Humor Time 121
Unit 5 Eating Habits 123
Reading Ⅰ Changing Life-style and New Eating Habits 124
Reading Ⅱ British Food 134
Extended Activities 143
Phonetic Drills:Centering Diphthongs（集中双元音） 143
Function and Structure:Ordering a Meal 145
Practical Reading:Menu 150
Additional Vocabulary 153
Business World:Business Meals 155
Humor Time 155
Unit 6 Jewelry 157
Reading Ⅰ Diamond-cutter Ephraim 158
Reading Ⅱ Diamonds 168
Extended Activities 176
Phonetic Drills:Consonants（辅音）—Plosives（爆破音） 176
Function and Structure:Apologizing 179
Practical Reading:A Catalogue of Rings 181
Additional Vocabulary 185
Business World:Source of Gems 186
Humor Time 186
Unit 7 Body Language 189
Reading Ⅰ Body Language:Ownership Gestures 190
Reading Ⅱ Gesture 201
Phonetic Drills:Consonants（辅音）—Fricatives（摩擦音）and Affricatives（破擦音） 209
Extended Activities 209
Function and Structure:Making Invitations 214
Practical Reading:Program Schedule 216
Additional Vocabulary 218
Business World:Important Cultural Issues(Ⅰ) 219
Humor Time 220
Unit 8 Manners 223
Reading Ⅰ A World Guide to Good Manners 224
Reading Ⅱ Good Manners,Good Business 238
Extended Activities 246
Phonetic Drills:Consonants—Nasals（鼻辅音） 246
Function and Structure:Asking for,Giving,and Refusing to Give Permission 248
Practical Reading:Comparing Different Cultures 250
Additional Vocabulary 251
Business WorldImportant Cultural Issues(Ⅱ) 252
Humor Time 253
Unit 9 Telephone Calls 255
Reading Ⅰ Miss Manners Wrings the Bell 256
Reading Ⅱ Telephones 268
Extended Activities 276
Phonetic Drills:Consonants—Laterals（舌侧音）and Frictionless Continuant（非摩擦持续音）/r/ 276
Function and Structure:Making Telephone Calls 280
Practical Reading:Yellow Pages 285
Additional Vocabulary 286
Business World:Twelve Telephone Tips 288
Humor Time 289
Unit 10 Air Travel 291
Reading Ⅰ Getting to the Airport 292
Reading Ⅱ Reservations 304
Extended Activities 313
Phonetic Drills:Semi-vowels（半元音） 313
Function and Structure:Booking Flight Tickets 315
Practical Reading:Flight Schedule 319
Additional Vocabulary 321
Business World:Major International Airlines 323
Humor Time 324
Appendix Ⅰ New Words 325
Appendix Ⅱ Expressions 332
Appendix Ⅲ Word Study 335
Appendix Ⅳ Special Use 338