Chapter One Economics 经济学 1
Text A Microeconomics and Macroeconomics 1
目录 1
Text B The Income-Expenditure Model 7
Text C Economics Basics:Production Possibility Frontier（PPF）and Opportunity Cost 13
Chapter Two Development Economics 发展经济学 21
Text A What Is Development Economics? 21
Text B The Harrod-Domar Growth Model 27
Text C Tsunami Could Throw Nearly 2 Million Additional People into Poverty in the Affected Countries 32
Chapter Three International Economics 国际经济学 40
Text A What is International Economics? 40
Text B The International Economy 45
Text C Factor-Endowment Theory 53
Text A Absolute Cost Theory 62
Chapter Four International Trade Theories 国际贸易理论 62
Text B Comparative Cost Theory 66
Text C The World Trade Organization 75
Chapter Five International Trade Policies and Measures 国际贸易政策措施 83
Text A Free Trade or Protectionism? 83
Text B Free Trade in Asian Style 92
Text C Trade Policy Tools 100
Chapter Six International Trade Practice 国际贸易实务 110
Text A Introduction to Incoterms 2000 110
Text B MNCs are Gradually Monopolizing China's Markets 117
Text C Letter of Credit（L/C） 122
Chapter Seven International Business Negotiation 国际商务谈判 127
Text A A Beginner's Guide to International Business Negotiations 127
Text B United States Business Etiquette 133
Text C Eight Steps To Success In Negotiating-Importance of Business Negotiating 141
Chapter Eight International Finance 国际金融 149
Text A The IMF's Role at a Glance 149
Text B Exchange Rates 155
Text C Effort to Balance International Payments 163
Chapter Nine Monetary Banking 货币银行学 168
Text A Money and Banks 168
Text B Who Needs a Swiss Bank? 178
Text C The Dollar Is Down,but Should Anyone Care? 189
Chapter Ten International Investment 国际投资 200
Text A Trends and Recent Developments in Foreign Direct Investment 200
Text B What's New 207
Text C Weak Dollar Fails to Lure M A Flows into US Market 213
Text A Accounting and Auditors 218
Chapter Eleven Accountancy 会计学 218
Text B Marsh to Make Payments More Transparent 226
Text C Accounting for Advertising Costs 235
Chapter Twelve International Business Law 国际商法 244
Text A Formation of Agency 244
Text B Contracts Law 251
Text C What Is Consideration? 256
Chapter Thirteen Marketing 市场营销 262
Text A What is Marketing? 262
Text B What Wal-Mart Knows About Customers'Habits? 270
Text C Customer Retention:The Key to Growth and Profit 279
Chapter Fourteen Economic Management 经济管理 286
Text A Virtual Economic Management 286
Text B Less Government Better for Business?Not if History Provides a Guide 293
Text C Social Security Crisis?Not if Wealthy Pay Their Way 301