1 Promoting Activities 1
Section Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 5
Section Ⅲ Maintaining a Sharp Eye 7
Passage Ⅰ Promotion Methods 7
Passage Ⅱ 10 Rules for Attending Exhibitions in China 12
Section Ⅳ Trying Your Hand 15
Section Ⅴ Having Some Fun 19
2 Company Profiles 20
Section Ⅰ Talking Face to Face 20
Section Ⅱ Being All Ears 24
Section Ⅲ Maintaining a Sharp Eye 25
Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 25
Passage Ⅱ Everyone Has a Chance to Win 30
Section Ⅳ Trying Your Hand 33
Section Ⅴ Having Some Fun 37
3 Purchase and Payment 38
Section Ⅰ Talking Face to Face 38
Section Ⅱ Being All Ears 42
Section Ⅲ Maintaining a Sharp Eye 44
Passage Ⅰ Who Is Using My Credit Card Today? 44
Passage Ⅱ E-business Means Opportunities 48
Section Ⅳ Trying Your Hand 51
Section Ⅴ Having Some Fun 56
4 Training Across Cultures 57
Section Ⅰ Talking Face to Face 57
Section Ⅱ Being All Ears 61
Section Ⅲ Maintaining a Sharp Eye 63
Passage Ⅰ Cultural Stereotypes and Misunderstandings 63
Passage Ⅱ Change,or Get Left Behind 68
Section Ⅳ Trying Your Hand 71
Section Ⅴ Having Some Fun 75
5 Brands and Advertisements 76
Section Ⅰ Talking Face to Face 76
Section Ⅱ Being All Ears 80
Section Ⅲ Maintaining a Sharp Eye 81
Passage Ⅰ Elsie the Cow 81
Passage Ⅱ Experiential Branding 85
Section Ⅳ Trying Your Hand 89
Section Ⅴ Having Some Fun 93
6 Sharing the Loss 94
Section Ⅰ Talking Face to Face 94
Section Ⅱ Being All Ears 99
Section Ⅲ Maintaining a Sharp Eye 100
Passage Ⅰ Sharing Economic Losses Through Insurance 100
Passage Ⅱ Be Careful with Your Policy 105
Section Ⅳ Trying Your Hand 108
Section Ⅴ Having Some Fun 112
7 Busy Agenda and Schedule 113
Section Ⅰ Talking Face to Face 113
Section Ⅱ Being All Ears 118
Section Ⅲ Maintaining a Sharp Eye 119
Passage Ⅰ A Survey Report on Owner—Managers in the UK 119
Passage Ⅱ Michael Dell and His Business 124
Section Ⅳ Trying Your Hand 127
Section Ⅴ Having Some Fun 133
8 Thinking Global,Acting Local 134
Section Ⅰ Talking Face to Face 134
Section Ⅱ Being All Ears 139
Section Ⅲ Maintaining a Sharp Eye 140
Passage Ⅰ Real WTO Challenges for China 140
Passage Ⅱ Sustainability 145
Section Ⅳ Trying Your Hand 148
Section Ⅴ Having Some Fun 152
NEW WORDS AND EXPRESSIONS 153
VOCABULARY 160
PHRASES 166