Unit One When in Rome:Cross Cultural Communication 2
Part Ⅰ All Ears for Business 2
Listening Strategy Capturing Key Words 2
Warm-up Exercises 2
Contents 2
Listening Task Hong kong Unemployment 3
Additional Listening India and China Talk 6
Home Listening China Growth 7
Part Ⅱ Scenes in the Corporate World 8
Managing in a Global Environment 8
What's What and Who's Who 8
Tell Me a Tale 8
Freak Out 10
Role Play 11
Listening Strategy Identifying Liaison 14
Warm-up Exercises 14
Part Ⅰ All Ears for Business 14
Unit Two How to Lead 14
Listening Task Korea Looksfor New Hyundai Buyers 15
Additional Listening German Economy 17
Home Listening The World's Billionaires 19
PartⅡ Scenes in the Corporate World 20
Choosing a Leadership Style 20
What's What and Who's Who 20
Tell Me a Tale 20
Freak Out 22
Role Play 23
Unit Three Advertisement Makes a Difference 26
Part Ⅰ All Ears for Business 26
Listening Strategy Identifying Cause and Effect 26
Warm-up Exercises 26
Listening Task Seven Tax Havens Come under Fire 27
Additional Listening(1) A Resolution to Lift Sanctions against Iraq 30
Additional Listening(2) China，ASEAN in Tariff Cut Deal 31
Home Listening Bush Reviews US Steel Tariffs 32
What's What and Who's Who 33
Part Ⅱ Scenes in the Corporate World 33
Advertising 33
Tell Me a Tale 34
Freak Out 35
Role Play 37
Unit Four Trade and Transactions 40
Part Ⅰ All Ears for Business 40
Listening Strategy Identifying the Topic 40
Warm-up Exercises 40
Listening Task Nigerian Privatisations Deal Collapsed 41
Additional Listening(1) Kaiser Aluminum Files for Bankruptcy Protection 42
Additional Listening(2) Parmalat to Decide on Bankruptcy 43
Home Listening Enron Files for Bankruptcy 44
PartⅡ Scenes in the Corporate World 45
Making a Claim 45
What's What and Who's Who 45
Tell Me a Tale 46
Freak Out 47
Role Play 50
Unit Five Communication in Action:Conflict Management 52
Part Ⅰ All Ears for Business 52
Listening Strategy Identifying What is Going on 52
Warm-up Exercises 52
Listening Task EU-Latin America Trade Relations 53
Additional Listening(1) Cigarette Sale in Ireland Fell 55
Additional Listening(2) Cocoa Prices Soar 57
Home Listening Kodak's Fight for Image 58
PartⅡ Scenes in the Corporate World 59
Service Recovery 59
What's What and Who's Who 59
Tell Me a Tale 59
Freak Out 61
Role Play 62
Warm-up Exercises 66
Listening Strategy Identifying the Relationship of the Speakers 66
Part Ⅰ All Ears for Business 66
Unit Six Apply for a Job 66
Listening Task Taiwanese Boy Band in China 67
Additional Listening(1) Psychometric Test Becoming Popular in Recruitment 69
Additional Listening(2) Large Passengers Hit Airline Profits 70
Home Listening UK Recruitment Demand Highest in Two Years 71
What's What and Who's Who 72
Tell Me a Tale 72
Computer Retailing 72
Part Ⅱ Scenes in the Corporate World 72
Freak Out 74
Role Play 75
Unit Seven Bargaining Business 78
Part Ⅰ All Ears for Business 78
Listening Strategy Detecting Implied Meaning 78
Warm-up Exercises 78
Lstening Task Vivendi's Trouble 79
Additional Listening(1) A Beginning to Business Reorganization 82
Additional Listening(2) Investment Spurt Poses No Threat 83
Home Listening Rupert Murdoch 84
Part Ⅱ Scenes in the Corporate World 85
Negotiation 85
What's What and Who's Who 85
Tell Me a Tale 85
Freak Out 87
Role Play 88
Listening Strategy Identifying the Speaker's Attitude 90
Warm-up Exercises 90
Part Ⅰ All Ears for Business 90
Unit Eight How to Persuade Effectively 90
Listening Task Nokia Profits Rise 91
Additional Listening(1) The First Mobile Phone Virus Discovered 93
Additional Listening(2) How Fast do We Go with 3G 95
Home Listening How Fund Investors Hurt Themselves 96
Tell Me a Tale 97
What's What and Who's Who 97
Dispute 97
Part Ⅱ Scenes in the Corporate World 97
Freak Out 99
Role Play 100
Unit Nine How to Present a Project 102
Part Ⅰ All Ears for Business 102
Listening Strategy Making Summary 102
Warm-up Exercises 102
Listening Task Lucky Magazine 103
Additional Listening(1) Cyber Shopping 104
Additional Listening(2) Warningfor TV Shopping Channels 105
Home Listening Online Groceries 106
PartⅡ Scenes in the Corporate World 107
A Marketing Project 107
What's What and Who's Who 107
Tell Me a Tale 107
Freak Out 108
Role Play 109
Unit Ten IT Bliss or IT Bubble 112
Part Ⅰ All Ears for Business 112
Listening Strategy Drawing an Inference 112
Warm-up Exercises 112
Listening Task IBM's Turnaround 113
Additional Listening(1) Enron's Scandal 115
Additional Listening(2) Google to Go Public 116
Home Listening Microsoft's Case 116
PartⅡ Scenes in the Corporate World 117
Company Acquisition 117
What's What and Who's Who 117
Tell Me a Tale 117
Freak Out 118
Role Play 119
Scripts 121
Answers for Reference 182