《新经济英语》PDF下载

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  • 作  者:胡春兰编著
  • 出 版 社:北京:清华大学出版社
  • 出版年份:2004
  • ISBN:7302089396
  • 页数:184 页
图书介绍:本书选材偏重当代最新(2003下半年以后)的最有活力的新经济领域,如体育产业,旅游业、传媒产业等。除文字阅读以外,与原文配套的原版录音素材为全面提升学生的英语综合能力,加强教学效果有强的互补性。该教材为经济、英语类专业学生设计编写,也适合广大有志学习经济英语的社会人生。

SPORTS BUSINESS 体育产业 1

Section A Text:BEIJING OLYMPICS:THE£lBN-PLUS MARKETING BONANZA 1

UNIT 1

UNIT 2

UNIT 3

Section B Test 4

UNIT 4

UNIT 5

UNIT 6

UNIT 7

Section C Key to Test 8

UNIT 8

UNIT 9

UNIT 10

Section D Reading Materials for Reference:China's Best Prospects 10

UNIT 11

UNIT 12

TOURISM 旅游业 13

Section A Text:TOURIST DROUGHT HITS PARIS 13

Section B Test 16

Section C Key to Test 19

Section D Reading Materials for Reference:Disaster Threatens the Future of Disneyland 22

FINANCE 财政金融 25

Section A Text:FED SAYS IT'S NOWHERE NEAR RAISING RATES 25

Section B Test 28

Section C Key to Test 32

Section D Reading Materials for Reference:Learn More About the Fed,Alan Greenspan and Interest Rate 34

Section A Text:MEGA-MERGER MADNESS 37

MERGER公司并购 37

Section B Test 40

Section C Key to Test 43

Section D Reading Materials for Reference:Merger Waves 45

Section A Text:ONLINE ON-BOARD 49

TECHNOLOGY 科技产业 49

Section B Test 52

Section C Key to Test 55

Section D Reading Materials for Reference:WinTel Duopoly Could Be Headed for a Divorce 57

ENVIRONMENT AND ECONOMY环境与经济 59

Section A Text:MILESTONE TOWARD HYDROGEN ECONOMY 59

Section B Test 62

Section C Key to Test 65

Section D Reading Materials for Reference:Wind Farm Plan Stirs up Controversy 68

E-BUSINESS 电子商务 71

Section A Text:INTERNET RETAIL SALES ON THE RISE 71

Section B Test 74

Section C Key to Test 77

Section D Reading Materials for Reference:New Trend in Retail Sales 79

Section A Text:NEWSPAPERS BID FOR WEB AD DOLLARS 81

MEDIA INDUSTRY传媒产业 81

Section B Test 84

Section C Key to Test 88

Section D Reading Materials for Reference:Bloomberg,Reuters Face Competition in Data Delivery 90

POLITICS AND ECONOMY 政治与经济 95

Section A Text:OIL PRICES FIRM AS TRADERS NO LONGER FRETABOUT IRAQ 95

Section B Test 98

Section C Key to Test 101

Section D Reading Materials for Reference:Short Iraq War Would Cost World$1 Trillion 104

TELECOM INDUSTRY 电信业 107

Section A Text:WI-FI MEANS BUSINESS 107

Section B Test 111

Section C Key to Test 114

Section D Reading Materials for Reference:Telecommunication Technologies Are Changing How Business Is Done 116

Section A Text:JOB FAIR 119

JOB MARKET 就业市场 119

Section B Test 122

Section C Key to Test 126

Section D Reading Materials for Reference:Job Creation:Why Some Countries Do Better? 128

GLOBALIZATION经济全球化 131

Section A Text:GLOBALIZATION'S LESSONS 131

Section B Test 134

Section C Key to Test 137

Section D Reading Materials for Reference:Does Globalization Lower Wages and Export Jobs? 140

Appendix Ⅰ Vocabulary词汇表 142

AppendixⅡ Chinese Version of the Texts and Spot Dictations 课文与听写材料参考译文 151

Appendix Ⅲ Tape Scripts of Summary Writing 概要写作练习听力材料原文 170

Appendix Ⅳ Glossary常用经济术语 177