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《商务英语精读 第2册 Book two》PDF下载

  • 购买积分：11 如何计算积分？
  • 作　　者：禇志梅，张启途主编
  • 出 版 社：北京：清华大学出版社；北京交通大学出版社
  • 出版年份：2005
  • ISBN：7810822691
  • 页数：272 页
图书介绍：本书主要讲述出口商品交易会、管理与文化、公共关系、促销策略、国际商务、合资企业、金融市场、风险管理与保险、商业广告、国际贸易组织等内容。课文内容新颖，选材力求涵盖商务活动中的各个分支部分，注重介绍商务专业基础理论知识和专业技能，语言通俗易懂。本套教材共计二册，每册含10个单元，每单元有五大部分组成（对话、课文、阅读、商务函电写作及综合练习）并附有课文、阅读译文和练习参考答案。通篇文章内容以实用为主，从多个方面学习商务基本知识，引导学生能进入一个直观的仿真商务环境中学习。本书主要针对高职高专商务英语专业和经贸专业学生，以及其他电子商务等专业学生和自学者。

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Contents 1

Unit One　The Export Commodities Fair 1

Part One　Conversation 1

Part Two Text 5

Part Three Reading 11

Part Four Writing 16

Part Five Exercises 20

Unit Two Management and Culture 26

Part One Conversation 26

Part Two Text 29

Part Three Reading 34

Part Four Writing 38

Part Five Exercises 42

Unit Three Public Relations 47

Part One Conversation 47

Part Two Text 51

Part Three Reading 55

Part Four Writing 59

Part Five Exercises 63

Unit Four Promotional Strategies 69

Part One Conversation 69

Part Two Text 72

Part Three Reading 78

Part Four Writing 84

Part Five Exercises 88

Unit Five International Business 93

Part One Conversation 93

Part Two Text 95

Part Three Reading 99

Part Four Writing 105

Part Five Exercises 107

Part One Conversation 113

Unit Six Joint Venture 113

Part Two Text 116

Part Three Reading 123

Part Four Writing 128

Part Five Exercises 133

Unit Seven Money Market 140

Part One Conversation 140

Part Two Text 143

Part Three Reading 147

Part Four Writing 152

Part Five Exercises 155

Unit Eight Risk Management and Insurance 161

Part One Conversation 161

Part Two Text 164

Part Three Reading 170

Part Four Writing 174

Part Five Exercises 176

Unit Nine Business Advertising 181

Part One Conversation 181

Part Two Text 184

Part Three Reading 189

Part Four Writing 195

Part Five Exercises 197

Unit Ten China's Entry into WTO 202

Part One Conversation 202

Part Two Text 205

Part Three Reading 209

Part Four Writing 214

Part Five Exercises 217

Appendix A Translations to Texts and Readings 223

Appendix B Vocabulary 251

References 273