CONTENTS 1
UNIT ONE 1
CHAPTER 1 What is Economics 3
CHAPTER 2 Needs and Wants 20
CHAPTER 3 Supply and Demand 34
CHAPTER 4 Consumer Market in China 51
UNIT TWO 65
CHAPTER 5 What is International Business 67
CHAPTER 6 Brief History of Business 89
CHAPTER 7 Business Environment 105
UNIT THREE 121
CHAPTER 8 What is Production 123
CHAPTER 9 Factors of Production 137
CHAPTER 10 Product Life Cycle 153
CHAPTER 11 Product Adaptation and Presentation 174
CHAPTER 12 Product Packaging and Labeling 195
UNIT FOUR 219
CHAPTER 13 International Market Research 221
CHAPTER 14 Market Selection 240
CHAPTER 15 Free Trade 262
CHAPTER 16 Tariff Barrier 280
CHAPTER 17 Non-Tariff Barrier 297
CHAPTER 18 Trade Fairs 318