Contents 1
Unit 1 What Is Economics About 1
Unit 2 How Economists Think 15
Unit 3 The Markets,Stocks and Bonds 28
Unit 9 Money,the Banking System and Other Financial Institutio 1 29
Unit 4 The Securities Market 49
Unit 5 Promotional Strategy 69
Unit 6 Advertising 84
Unit 7 Global Dimensions ofBusiness 100
Unit 8 Money System 115
Unit 10 Documentary Collection 149
Unit 11 Short-term loans 166
Unit 12 New York Stock Exchange 178
Unit 13 The Balance of International Payments 187
Unit 14 Factors Affecting Spot Rates and Forward Spreads 198
Unit 15 Export Financing Main Methods ofPayment 208
Unit 16 Kinds ofLetters ofCredit 220
Unit 17 Function ofFinancial Markets 230
Unit 18 Foreign Direct Investment 240
Unit 19 International Transfer ofMoney 253
Unit 20 Foreign Exchange Trading 263
参考答案 275
参考书目 299