Content 1
1．Flexible Island Fairs 1
2．Furniture，Fashion，Funding 9
3．Strategic Trade-Fair Selection：SMEs Must Choose Carefully 17
4．Conveying the Message 22
5．Puerto Rico Fulfils the Meeting Promise 31
6．Techniques for Enhancing the Bottomline 38
7．Seville Entertains 49
8．Guerrilla Space Selection 56
9．How to Win with Union Labor 64
10．Reality-Check 10 Trends Shaping the Exhibition Industry Today 72
11．7 Great Conference Strategies 84
12．To Sponsor or Not to Sponsor？ 94
13．Setting Up at the Show with No Hassles，in Record Time 107
14．Trade Show Peak Performance 118
15．Internet Strategies for Better Exhibiting 127
16．Handouts and Giveaways That Get You Business 138
17．Education：Our Cornerstone！ 151
18．Model Participation Contract 157
附录一、国际展览专业术语 190
附录二、国际展览专业网站集粹 219
参考文献 239