目录 1
前言 1
Chapter One Layout and Principles of Business Letters 1
Part Ⅰ Warm Up Activities 1
Part Ⅱ Addressing an Envelope 4
Part Ⅲ Tips 4
Part Ⅳ Practice 5
Part Ⅴ Principles of Successful Communication 6
Part Ⅵ Reading Materials 7
Chapter Two Channels of Establishing Business Relations 12
Part Ⅰ Introduction 12
Part Ⅱ Sample Letters 12
Part Ⅲ Reading Materials 17
Exercises 20
Part Ⅱ Sample Letters 24
Part Ⅰ Introduction 24
Chapter Three Enquiries and Replies 24
Part Ⅲ Reading Materials 28
Exercises 32
Chapter Four Offers and Counter-offers 35
Part Ⅰ Introduction 35
Part Ⅱ Sample Letters 36
Part Ⅲ Reading Materials 42
Exercises 46
Chapter Five Conclusion of Business 49
Part Ⅰ Introduction 49
Part Ⅱ Sample Letters 49
Part Ⅲ Reading Materials 56
Exercises 62
Chapter Six Payment 66
Part Ⅰ Introduction 66
Part Ⅱ Sample Letters 69
Part Ⅲ Reading Materials 73
Exercises 75
Chapter Seven Establishment of and Amendment to L/C 78
Part Ⅰ Introduction 78
Part Ⅱ Sample Letters 78
Part Ⅲ Reading Materials 84
Exercises 87
Chapter Eight Shipment 90
Part Ⅰ Introduction 90
Part Ⅱ Sample Letters 92
Part Ⅲ Reading Materials 98
Exercises 100
Chapter Nine Insurance 103
Part Ⅰ Introduction 103
Part Ⅱ Sample Letters 107
Part Ⅲ Reading Materials 112
Exercises 114
Chapter Ten Complaints and Claims 117
Part Ⅰ Introduction 117
Part Ⅱ Sample Letters 118
Part Ⅲ Reading Materials 124
Exercises 126
Chapter Eleven Curriculum Vitae,Memorandum,Notes & Fax 129
Part Ⅰ Curriculum Vitae(Résumé) 129
Part Ⅱ Memorandum 135
Part Ⅲ Notes 137
Part Ⅳ Fax 140
Appendix 143
Part Ⅰ Abbreviations 143
Part Ⅱ Useful Terms 145
参考文献 154