CONTENTS 1
Unit 1 Improving Oral Communication Skills 1
Unit 2 Working Effectively in Teams 19
Unit 3 China's Power Brands 35
Unit 4 Interviewing for Employment 49
Unit 5 Personal Success in Business 67
Unit 6 Delivering Dynamic Presentations 83
Unit 7 Bright Outlook 103
Unit 8 Handling Business Ethics 117
Unit 9 Olympic-sized Profits 133
Unit 10 Making Speeches of Persuasion 149
Unit 11 Changing Power of the E-revolution 165
Unit 12 Leadership and Motivation 179
Unit 13 Globalization or McDonaldization? 197
Unit 14 Speaking on Special Occasions 211
Unit 15 How Are We Influenced? 225
Unit 16 Intercultural Business Communication 241
Unit 17 Building Relations with All Publics 261
Unit 18 Who Wants to Be a Millionaire? 277