CONTENTSUnit 1 Launching a New Product 发布新产品Passage 1 My Study Tour in China 游学归来话中国 1
Passage 2 My Experience with a China-Made Product 我使用“中国造”产品的经历 6
Unit 2 Promoting Activities 推销活动Passage 1 Tips for Going to China's Tradeshows 参加中国贸易展销会的技巧 15
Passage 2 10 Rules for Attending Exhibitions in China 在中国参加展览会的10项规则 21
Unit 3 A Company Prospectus 公司简介Passage 1 The Art of Price War 价格战的艺术 31
Passage 2 Everyone Has a Chance to Win 人人都有成功的机会 36
Unit 4 Purchase and Payment 购买与付款Passage 1 Who Is Using My Credit Card Today? 今天谁在用我的信用卡？ 45
Passage 2 E-Business Means Opportunities 电子商务意味着机会 50
Unit 5 Training and Learning 培训与学习Passage 1 Cultural Stereotypes and Misunderstandings 文化成见与误解 59
Passage 2 Change,Or Get Left Behind 求进思变，否则就落后 66
Unit 6 Partnership and Cooperation 合营与合作Passage 1 Joint Venture:Advice for Experts Working with Thais 合资企业——向与泰国人共事的外国专家进一言 75
Passage 2 Our Foreign Expert 我们的外国专家 81
Unit 7 Brands and Advertisements 品牌与广告Passage 1 Elsie the Cow 埃尔西奶牛 89
Passage 2 Experiential Branding 体验品牌 94
Unit 8 Sharing the Loss 共同承担损失Passage 1 Sharing Economic Losses Through Insurance 通过保险分担经济损失 103
Passage 2 Be Careful with Your Policy 留心你的保单 108
Unit 9 Busy Agenda and Schedule 繁忙的议程与安排Passage 1 A Survey Report on Owner-Managers in the UK 一份关于英国业主企业家的调查报告 119
Passage 2 A Startup Story:John Deere 约翰·迪尔的创业故事 126
Unit 10 Development Planning 未来的发展计划Passage 1 Real WTO Challenges for China Will Be Cultural 文化挑战是中国入世后的真正挑战 139
Passage 2 Sustainability 可持续性 148