UNIT ONE 1
Text:Investments 1
Reading Passage:Speculative Swings 11
Practical Business Writing:The Layout of Business Letters 16
UNIT TWO 19
Text:Business Decision 19
Reading Passage:Inside the Chunnel 31
Practical Business Writing:Enquiries 34
UNIT THREE 37
Text:The Marketing Concept 37
Reading Passage:Market Orientation 50
Practical Business Writing:Replies to Enquiries 54
UNIT FOUR 57
Text:Bank Services 57
Reading Passage:Bank of China 69
Practical Business Writing:Memos 72
UNIT FIVE 75
Text:Advertising 75
Reading Passage:Job Advertisements 86
Practical Business Writing:Applications 93
UNIT SIX 95
Text:Wang Labs 95
Reading Passage:The Cold Computers 104
Practical Business Writing:Telex Messages 109
UNIT SEVEN 112
Text:A Price War 112
Reading Passage:Price Determination 123
Practical Business Writing:Invitations 126
UNIT EIGHT 128
Text:The Entrepreneur as Hero 128
Reading Passage:Carpetbagger 140
Practical Business Writing:Complaints 143
UNIT NINE 145
Text:Origins and Objectives of the GATT 145
Reading Passage:General Agreement of Tariffs and Trade 159
Practical Business Writing:Replies to Complaints 163
UNIT TEN 165
Text:The Market System 165
Reading Passage:The Open Market 180
Practical Business Writing:The Secrets of Writing Business Letters 184
SUPPLEMENTARY READINGS 188
Ⅰ.The Future of International Trade 188
Ⅱ．Computers in Business 193
Ⅲ．Language of Advertising 201
Ⅳ．How to do It Better 205
Ⅴ．To Our Stockholders 208
Appendix 212
Glossary 212