Unit 1 Company Profile 1
Part Ⅰ Business cards 1
Part Ⅱ Company organization 2
Part Ⅲ Company history and development 4
Part Ⅳ Company hierarchy 5
Part Ⅴ Business news 6
Unit 2 Business Communication 9
Part Ⅰ Types of business communication 9
Part Ⅱ Checking inbox 10
Part Ⅲ The art of conversation 11
Part Ⅳ Effective presentations 12
Part Ⅴ Business news 14
Unit 3 Business Meetings 16
Part Ⅰ Forms of business meeting 16
Part Ⅱ Meeting arrangement 17
Part Ⅲ The meeting leader 19
Part Ⅳ Taking minutes 20
Part Ⅴ Business news 21
Unit 4 Cash Flow 24
Part Ⅰ Inflow and outflow 24
Part Ⅱ Cash flow gap 25
Part Ⅲ Ways to improve cash flow 26
Part Ⅳ Calculation 27
Part Ⅴ Business news 29
Unit 5 Recruitment 31
Part Ⅰ Methods of recruitment 31
Part Ⅱ Preparing for a job interview as an applicant 32
Part Ⅲ During the job interview 33
Part Ⅳ Review of the candidates 34
Part Ⅴ Business news 35
Unit 6 Pay and Benefits 38
Part Ⅰ Reward package 38
Part Ⅱ Enquiry about pay and benefits 39
Part Ⅲ Salary negotiation 40
Part Ⅳ Types of bonus plans 41
Part Ⅴ Business news 43
Unit 7 Workplace Safety and Health 45
Part Ⅰ Working Environment 45
Part Ⅱ Workplace hazards 46
Part Ⅲ Health and safety rights and responsibilities of individuals 48
Part Ⅳ Claiming compensation for occupational injuries or diseases 49
Part Ⅴ Business news 51
Unit 8 Going Global 54
Part Ⅰ Chinese enterprises going global 54
Part Ⅱ The impact of globalization 55
Part Ⅲ Reasons for going global 56
Part Ⅳ Product adaptation for the new foreign market 57
Part Ⅴ Business news 58
Unit 9 Market Research 60
Part Ⅰ Brief introduction of market research 60
Part Ⅱ Market research methods 61
Part Ⅲ Planning for market research 62
Part Ⅳ Market research results 63
Part Ⅴ Business news 64
Unit 10 Product Launch 67
Part Ⅰ Talking about products 67
Part Ⅱ Preparing a catalogue 68
Part Ⅲ Talking about the advantages of the products 69
Part Ⅳ How to plan a product launch 70
Part Ⅴ Business news 72
Unit 11 Product Promotion 74
Part Ⅰ Promotional campaign 74
Part Ⅱ Promotional strategies 75
Part Ⅲ Understanding the concept of advertisement 77
Part Ⅳ Advertisements 78
Part Ⅴ Business news 79
Unit 12 Customer Satisfaction 81
Part Ⅰ Importance of customer complaints 81
Part Ⅱ How to deal with an angry customer 82
Part Ⅲ Handling individual customer complaint 83
Part Ⅳ Handling a complaint from an importer 85
Part Ⅴ Business news 86
Unit 13 Business Etiquette 89
Part Ⅰ Introduction 89
Part Ⅱ Body language 90
Part Ⅲ Telephone 91
Part Ⅳ Table Manners 92
Part Ⅴ Business news 94
Unit 14 E-commerce 96
Part Ⅰ Types of business websites 96
Part Ⅱ Selling through e-auction websites 97
Part Ⅲ Online payment 98
Part Ⅳ How to Create a Successful Business Website 99
Part Ⅴ Business news 100
Unit 15 Negotiation Skills 102
Part Ⅰ International Business Negotiation 102
Part Ⅱ Preparation for negotiation 103
Part Ⅲ The bargaining process 104
Part Ⅳ Different negotiating styles of different cultures 105
Part Ⅴ Business news 106