Unit 1 Tourism Industry and Tourists 1
Part Ⅰ Listening and Speaking 1
Passage 1 The Rise of Outbound Travelers from Mainland China 1
Passage 2 Definitions 3
Dialog The Scrapping of One of the Country's Three"Golden Week"Holidays 4
Part Ⅱ Reading 7
Text A Tourism 8
Text B UNWTO Sees a Promising Future for Rural Tourism Development in China 12
Exercises 14
Part Ⅲ Applied Writing 16
Writing a Business Letter 16
Exercises 18
Part Ⅳ Supplementary Reading 19
Tourism Still an Economic"Pillar" 19
Unit 2 Transportation 21
Part Ⅰ Listening and Speaking 21
Passage 1 Announcements 22
Passage 2 Tourism in Tibet 23
Dialog Booking a Plane Ticket 25
Part Ⅱ Reading 27
Text A Transportation 28
Text B China Southern Airlines Opens Air Link with Myanmar 31
Exercises 33
Part Ⅲ Applied Writing 35
Writing a Memorandum 35
Exercises 36
Part Ⅳ Supplementary Reading 36
Sun,Sea and Sand in Saipan 37
Unit 3 Hotel Accommodation 39
Part Ⅰ Listening and Speaking 39
Passage 1 Reservation for Accommodation 39
Passage 2 The Use of Function Rooms 40
Dialog Check-in Procedure 42
Part Ⅱ Reading 44
Text A Hotel Accommodation 44
Text B Room Types and Arrival/Departure Pattern 46
Exercises 48
Part Ⅲ Applied Writing 50
Orientation Planning 50
Exercises 52
Part Ⅳ Supplementary Reading 53
The Management of Commercial Accommodation 53
Unit 4 Hotel Management 55
Part Ⅰ Listening and Speaking 55
Passage 1 Facts about Your Hotel 55
Passage 2 Restaurant Positioning 56
Dialog Career Development 58
Part Ⅱ Reading 59
Text A Managing Hotel Productivity and Controlling Labor Costs 60
Text B Food and Beverage Management 62
Exercises 64
Part Ⅲ Applied Writing 66
Memo—Delegating the Task 66
Exercises 67
Part Ⅳ Supplementary Reading 67
Managing Change 68
Unit 5 Travel Agents 69
Part Ⅰ Listening and Speaking 69
Passage 1 What Is a Tour? 69
Passage 2 World Travel 70
Dialog Terminal 3 at Beijing Airport in Use This March 72
Part Ⅱ Reading 74
Text A Package Tours 74
Text B China International Travel Service 77
Exercises 80
Part Ⅲ Applied Writing 82
Writing a Letter of Request 82
Exercises 83
Part Ⅳ Supplementary Reading 83
UN Chief Full of Praise for Beijing 84
Unit 6 Tour Guides 85
Part Ⅰ Listening and Speaking 85
Passage 1 Escorted Tours 85
Passage 2 Preparation before Taking a Tour 86
Dialog Talking about the Itinerary 88
Part Ⅱ Reading 91
Text A Being a Good Tour Guide 91
Text B Distinct Individuals 95
Exercises 98
Part Ⅲ Applied Writing 99
Writing a Response to the Complaint 99
Exercises 101
Part Ⅳ Supplementary Reading 102
Checked Baggage Losses 102
Unit 7 Special Interest Tours 103
Part Ⅰ Listening and Speaking 103
Passage 1 Special-Interest Group Travel 103
Passage 2 Adventure Tours 104
Dialog Holiday-Making:Hard to Make a Decision 106
Part Ⅱ Reading 108
Text A Rural Tourism 109
Text B Red Tourism 111
Exercises 114
Part Ⅲ Applied Writing 116
Writing a Letter of Apology 116
Exercises 117
Part Ⅳ Supplementary Reading 117
The Potential for Promoting Rural Tourism in China 118
Unit 8 Promotion 120
Part Ⅰ Listening and Speaking 120
Passage 1 Exhibition Promotion 120
Passage 2 Promotion 122
Dialog Tangjiahe Natural Reserve 124
Part Ⅱ Reading 126
Text A Creating a Marketing Plan—Design a Road Map to Guide Your Marketing Campaign 127
Text B E-mail Marketing 129
Exercises 131
Part Ⅲ Applied Writing 133
Writing a Direct Mail Letter 133
Exercises 135
Part Ⅳ Supplementary Reading 136
Five Extraordinary Online Promotion Secrets to Sky-rocket Your Sales 136
Unit 9 MICE Tourism 137
Part Ⅰ Listening and Speaking 137
Passage 1 Overseas Posters Exhibition Launched 137
Passage 2 MICE Tourism—Guangzhou Gives Top Priority to Developing Local Tourism 139
Dialog World Expo2010 Shanghai China 141
Part Ⅱ Reading 144
Text A The Growth of the Convention Industry 145
Text B MICE Industry Becomes New Development Trend in Viet Nam's Tourism 146
Exercises 149
Part Ⅲ Applied Writing 150
Writing a Letter of Invitation 150
Exercises 152
Part Ⅳ Supplementary Reading 153
Singapore Strengthens MICE Status 153
Unit 10 The Social and Cultural Impact of Tourism 154
Part Ⅰ Listening and Speaking 154
Passage 1 The Cultural Impact of Tourism 154
Passage 2 Tourism's Effect on Local Culture 155
Dialog The Socio-Cultural Impact of Tourism—A New Perspective 157
Part Ⅱ Reading 162
Text A Social and Cultural Impacts of Tourism 162
Text B Tourism's Socioeconomic Impact Control Measures 165
Exercises 168
Part Ⅲ Applied Writing 170
Writing a Letter of Reply to an Invitation 170
Exercises 172
Part Ⅳ Supplementary Reading 172
"Car-Free"Day 172
Unit 11 Ecotourism 174
Part Ⅰ Listening and Speaking 174
Passage 1 Ecotourism 174
Passage 2 Environmental Protection 176
Dialog Ozone Layer 178
Part Ⅱ Reading 180
Text A Tourism Will Contribute to Solutions for Global Climate Change and Poverty Challenges 180
Text B 2004 Nobel Peace Prize Laureate,Professor Wangari Maathai 185
Exercises 188
Part Ⅲ Applied Writing 190
Writing an Announcement 190
Exercises 191
Part Ⅳ Supplementary Reading 192
Paulson Impressed by Green Efforts 192
Unit 12 Conservation of Cultural Heritage 194
Part Ⅰ Listening and Speaking 194
Passage 1 Michigan Alliance for the Conservation of Cultural Heritage 194
Passage 2 Conference of Conserving Michigan's Cultural Heritage in the 21st Century 195
Dialog The Beijing Cultural Heritage Protection Center 197
Part Ⅱ Reading 200
Text A Cultural Heritage Conservation in Municipal Planning 200
Text B Protection of the Great Wall 202
Exercises 204
Part Ⅲ Applied Writing 205
Writing a Memorandum 205
Exercises 207
Part Ⅳ Supplementary Reading 207
Protecting the Cultural Heritage Sites of the 20th Century 207
Unit 13 Tourism Organizations 209
Part Ⅰ Listening and Speaking 209
Passage 1 PATA Travel Mart 2007 Opens in Bali,Indonesia 209
Passage 2 World Tourism Day 211
Dialog The Chinese Olympic Committee 212
Part Ⅱ Reading 216
Text A World Tourism Organization 216
Text B 2007 Press Releases:PATA's'CEO Challenge 2008'Confronts Climate Change 217
Exercises 219
Part Ⅲ Applied Writing 221
Writing a Letter of Congratulation 221
Exercises 222
Part Ⅳ Supplementary Reading 222
2008 Beijing Olympics Tourism Promotion in Taiwan 223
Unit 14 Sightseeing(1) 224
Part Ⅰ Listening and Speaking 224
Passage 1 Mount Tai——Symbol of the Chinese Spirit 224
Passage 2 Huangshan 225
Dialog New Subways Open for the Olympics 227
Part Ⅱ Reading 229
Text A Mount Tai—Symbol of the Chinese Spirit 230
Text B Guilin 232
Exercises 234
Part Ⅲ Applied Writing 236
Writing a Resume 236
Exercises 238
Part Ⅳ Supplementary Reading 238
US Tours Now Open to Chinese Groups 238
Unit 15 Sightseeing(2) 240
Part Ⅰ Listening and Speaking 240
Passage 1 Kunming 240
Passage 2 Chinese Fans 241
Dialog The Working Hours in Beijing Will Change for the Next Two Months 243
Part Ⅱ Reading 245
Text A Shilin 246
Text B Xi'an 248
Exercises 251
Part Ⅲ Applied Writing 253
Writing Application Letters 253
Exercises 254
Part Ⅳ Supplementary Reading 254
First Group to US 254
Keys 256
参考文献 338